Lecture 5
Lecture 5
Lecture 5
Methodology
DESIGN THINKING METHODS
University of Duhok
Week 5
THINKING METHODS
Design Thinking is a design methodology that provides a solution-based approach to solving problems. It’s
extremely useful in tackling complex problems that are ill-defined or unknown, by understanding the human
needs involved, by re-framing the problem in human-centric ways, by creating many ideas
in brainstorming sessions, and by adopting a hands-on approach in prototyping and testing.
We will focus on the five-stage Design Thinking model proposed by the Hasso-Plattner Institute of
Design at Stanford (d.school). d.school is the leading university when it comes to teaching Design
Thinking. The five stages of Design Thinking, according to d.school, are as follows: Empathise, Define
(the problem), Ideate, Prototype, and Test.
1. Empathise
The first stage of the Design Thinking process is to gain
an empathic understanding of the problem you are trying
to solve. This involves consulting experts to find out more
about the area of concern through observing, engaging
and empathizing with people to understand their
experiences and motivations, as well as immersing
yourself in the physical environment so you can gain a
deeper personal understanding of the issues
involved. Empathy is crucial to a human-centered design
process such as Design Thinking, and empathy allows
design thinkers to set aside their own assumptions about
the world in order to gain insight into users and their
needs.
Depending on time constraints, a substantial amount of information is gathered at this stage
to use during the next stage and to develop the best possible understanding of the users,
their needs, and the problems that underlie the development of that particular product.
2. Define (the Problem)
functions, and any other elements that will allow them to solve the problems or, at the very
least, allow users to resolve issues themselves with the minimum of difficulty. In the Define
stage you will start to progress to the third stage, Ideate, by asking questions which can help
you look for ideas for solutions by asking: “How might we… encourage teenage girls to perform
an action that benefits them and also involves your company’s food-product or service?”
3. Ideate
During the third stage of the Design Thinking process, designers are
ready to start generating ideas. You’ve grown to understand your
users and their needs in the Empathise stage, and you’ve analysed
and synthesised your observations in the Define stage, and ended up
with a human-centered problem statement. With this solid
background, you and your team members can start to "think outside
the box" to identify new solutions to the problem statement you’ve
created, and you can start to look for alternative ways of viewing the
problem. There are hundreds of Ideation techniques such as
Brainstorm, Brainwrite, Worst Possible Idea, and SCAMPER.
Brainstorm and Worst Possible Idea sessions are typically used to
stimulate free thinking and to expand the problem space.
It is important to get as many ideas or problem solutions as possible at the beginning of
the Ideation phase. You should pick some other Ideation techniques by the end of the
Ideation phase to help you investigate and test your ideas so you can find the best way
and the problems that are present, and have a clearer view of how real users would behave, think, and feel
• Creativity
• Rationality
• Control over the design process
BLACK BOX
1- Openly thinking
2- The sequence of thinking
3- The importance of decisions and the amount of information
4- Defining the idea and wasting effort
5- The relationship between the designer and the beneficiary
6- Participation of the beneficiary in developing the design decision
7- The nature of the problem and the solution
TIME LINE OF DESIGN
Any Questions ?
Week 5