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    process of design thinking

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    process of design thinking

    Uploaded by

    rautelarupa
    2 views3 pages

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    2 views3 pages

    process of design thinking

    Uploaded by

    rautelarupa

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 3

    Process of Design Thinking

    Design thinking is a popular methodology that inspires a human-centered approach to


    design. It is used by many design teams at some of the world's most successful tech
    companies. Design thinking is a non-linear, iterative process that teams use to
    understand users, challenge assumptions, redefine problems and create innovative
    solutions toprototype and test. The design thinking process is broken up into five specific
    design thinking stages: empathy, definition, ideation,prototyping, and testing.
    Empathy

    Atthis stage in the design thínking methodology, designers sit down with real people and
    absorb their points of view, world, and introspections without bias.

    Without attempting to master empathy, designers face an uphill climb when solving
    human-centric problems. When designing a product or service, empathy in design
    thinking builds a crucial and necessary bridge between the target user or audience and the
    product, project,or service being designed.
    Some steps that are often taken during this stage of the design thinking methodology are:

    Consulting subject matter experts about their insights


    " Engaging more personally with an issue togain a better understanding of a
    user's POV
    Having in-depth conversations about the topic with other designers
    "Immersing oneself in a physical environment
    Define: State Your Users' Needs and Problems

    It's time to accumulate the information gathered during the Empathize stage. You then
    analyze your observations and synthesize them todefine the core problems you and your
    team have identified. These definitions are called problem statements. You can create
    personas to help keep your efforts human-centered before proceeding to ideation.

    Ideation

    The ideation stage leans heavily on the albility toinvent. Designers who have captured the
    human experience fully during the empathy stage set out to ideate around creative
    solutions for solving the defined problem. Thinking outside the box is the name of the
    , as, during this stage, designers often don't worry about budget or scalability.

    At this point,designers should have a workable understanding of their user base, so this is
    an excellent time to get creative and not dwelltoo much on limitations. An example of a
    popular technique in the ideation phase is an exercise called "worst possible idea." By
    inverting the search for a solution into a brainstorm of what would not work, this process
    sets the design team up for success by helping build up trust and confidence. Since no idea
    can technically be "wrong" in this process, designers build up good practices of sharing
    their thoughts with confidence.

    Prototype: Start to Create Solutions

    This is an experimental phase. The aim is to identify the best possible solution for each
    problem found. Your team shouldproduce some inexpensive, scaled-down versions of the
    product (or specific features found within the product) to investigate the ideas you've
    generated. This could involve simply paper prototyping.
    Test

    he testing stage of the design thinking process requires real users to generate real data.
    However, the final stage of design thinking is not necessarily the last thing designers will
    do. Remember, design thinking is built upon a foundation of iteration, so many designers
    roll out multiple prototypes to test different change factors within their idea. Without a
    comprehensive testing stage, user experiences and solutions have difficulty scaling.

    Testing is often an iterative process. Designers can expect to go through aseries of


    changes, edits, and refinements during the testing stage. For this reason, it's not
    uncommon for the testing phase to "restart" some other design thinking processes such
    as ideation or testing,as newfound ideas might spark additional potentialsolutions that
    require an entirely fresh approach.

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