2023 OBE Syllabus - Human Resource Management

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POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

OFFICE OF THE VICE PRESIDENT FOR ACADEMIC AFFAIRS/OVPBSC


Quezon City Branch
BSBA MAJOR IN MARKETING MANAGEMENT

COURSE INFORMATION
Course Code HRMA 103 Course Title Human Resource Management Course Credit 3 units

Course Description
This course includes the role of the human resource professional as a strategic partner in managing today’s organizations. This encompasses
HR functions such as planning, recruitment, selection, placement, training and development, appraisal, retention, compensation and labor
relations. This course also includes the importance of emotional quotient for human resource professionals.

Pre-Requisites None Co-Requisites None

PUP: The National Polytechnic University


VISION
(PUP: Pambansang Politeknikong Unibersidad)

Ensuring inclusive and equitable quality education and promoting lifelong learning opportunities through a re-
engineered polytechnic university by committing to:
• provide democratized access to educational opportunities for the holistic development of individuals with global
perspective
• offer industry-oriented curricula that produce highly-skilled professionals with managerial and technical capabilities
MISSION
and a strong sense of public service for nation building
• embed a culture of research and innovation
• continuously develop faculty and employees with the highest level of professionalism
• engage public and private institutions and other stakeholders for the attainment of social development goal establish
a strong presence and impact in the international academic community

The Polytechnic University of the Philippines commits to provide inclusive and equitable quality education and promote
lifelong learning opportunities for human advancement and social transformation through re-engineered polytechnic
QUALITY POLICY STATEMENT
academic programs. Toward this end, we, the members of the PUP Community will vigorously and steadfastly endeavor
to continuously improve the standard of university services to the satisfaction of our clients through the adoption and
continuous review of our Quality Management System.
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE PRESIDENT FOR ACADEMIC AFFAIRS/OVPBSC
Quezon City Branch
BSBA MAJOR IN MARKETING MANAGEMENT
1. Creative and Critical Thinking. Graduates use their imaginative as well as a rational thinking ability to life situations
in order push boundaries, realize possibilities, and deepen their interdisciplinary and general understanding of the
world.
2. Effective Communication. Graduates are proficient in the four macro skills in communication (reading, writing,
listening, and speaking) and are able to use these skills in solving problems. Making decisions, and articulating
thoughts when engaging with people in various circumstances.
3. Strong Service Orientation. Graduates exemplify the potentialities of an efficient, well-rounded and responsible
professional deeply committed to service excellence.
4. Community Engagement. Graduates take an active role in the promotion and fulfillment of various advocacies
(educational, social and environmental) for the advancement of community welfare.
INSTITUTIONAL LEARNING OUTCOMES 5. Adeptness in the Responsible Use of Technology. Graduates demonstrate optimized use of digital learning abilities,
(ILO) including technical and numerical skills.
6. Passion to Lifelong Learning. Graduates are enabled to perform and function in the society by taking responsibility
in their quest to know more about the world through lifelong learning.
7. High Level of Leadership and Organizational Skills. Graduates are developed to become the best professionals in
their respective disciplines by manifesting the appropriate skills and leaderships qualities.
8. Sense of Personal and Professional Ethics. Graduates show desirable attitudes and behavior either in their personal
and professional circumstances.
9. Sense of National and Global Responsiveness. Graduates’ deep sense of national compliments the need to live in
a global village where one’s culture and other people culture are respected.

The college aims to achieve the following:


1. Quality education relevant and responsive to the changing needs of the industry and society.
2. Strong linkages with industry and other research and development institutions.
3. Strong outreach and extension programs.
COLLEGE GOALS AND OBJECTIVES
4. Highly employable graduates.
5. Innovative systems and researches with greater reliance on technology.
6. Highest degree of commitment and professionalism among administrators, faculty, staff and students.

PROGRAM LEARNING OUTCOMES Alignment to ILOs


(PLO) 1 2 3 4 5 6 7 8 9
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE PRESIDENT FOR ACADEMIC AFFAIRS/OVPBSC
Quezon City Branch
BSBA MAJOR IN MARKETING MANAGEMENT
1. Perform the basic functions of management such as planning,
X X
organizing, staffing, directing and controlling.
2. Apply the basic concepts that underlie each of the functional
areas of business (marketing, finance, human resources
management, production and operations management, X X X
information technology, and strategic management) and employ
these concepts in various business situations.
3. Select the proper decision-making tools to critically, analytically
X X
and creatively solve problems and drive results.
4. Express oneself clearly and communicate effectively with
X
stakeholders both in oral and written forms.
5. Apply information and communication technology (ICT) skills as
X
required by the business environment.
6. Work effectively with other stakeholders and manage conflict in
X X X
the workplace
7. Plan and implement business related activities. X
8. Demonstrate corporate citizenship and social responsibility. X
9. Exercise high personal moral and ethical standards. X
Alignment to PLOs

PERFORMANCE INDICATORS 1 2 3 4 5
(PI) 1. Conducted Job Analysis X X
2. Assessment of Training requirement.
3. Applied the basic concepts of Human Resource Management X
Alignment to PLOs
1 2 3 4 5 6 7 8 9
1. Identify the human resources needs of an organization or
X X
department.
2. Conduct a job analysis and produce a job description from the job
X X
COURSE LEARNING OUTCOMES analysis.
3. Evaluate the procedures and practices used for recruiting and
(CLO) selecting suitable employees. X X X

4. Assess training requirements and design a successful orientation


X X
and training program.
5. Discuss workplace health and safety programs and the roles of the
employer and the employee in enforcing health and safety policies X X X
and procedures.
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE PRESIDENT FOR ACADEMIC AFFAIRS/OVPBSC
Quezon City Branch
BSBA MAJOR IN MARKETING MANAGEMENT
6. Explain the responsibilities of management, HRM specialists,
managers, and employees in managing the employment X X X X
relationship in a unionized or a non-unionized environment.

Instructional Delivery Design Alignment to CLOs


Desired Learning Learning Assessment
Week Flexible Teaching and Learning Activities
Outcomes (DLOs) Content/Topics 1 2 3 4 5 6
Face-to-Face (FLTAs)
Synchronous Asynchronous Face-to-Face FLTAs
1 1. Demonstrate Review of PUP Vision Class introductions Class introductions Students are asked Recitation Recitation, X X
awareness and and Mission, PUP with answer to the with answer to the to write an essay Modular
appreciation of the Quezon City Branch question: What is question: What is (100 words) about
students to adhere to Goals, Program your expectation to your expectation to their expectation
the goals of the Objectives this subject? this subject? to the subject.
University.
Course Contents,
2. Develop interest to Requirements and
the objectives of the Expectations
program and produce
plan for future
opportunities.

3. Appraise the
requirement of the
course and assume
responsibility
towards attainment
of the course
objectives.

2-3 Part I. Introduction to Topic Presentation: Topic Presentation: Students will be Recitation/Indi Recitation, X X X
1. Define Human Human Resource Students will be Students will be asked to conduct: vidual Modular
Resource Management (HRM) divided into groups divided into groups Participation Case Analysis
Management, its and will be assigned and will be assigned 1.) Interview a
nature and scope human
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE PRESIDENT FOR ACADEMIC AFFAIRS/OVPBSC
Quezon City Branch
BSBA MAJOR IN MARKETING MANAGEMENT
2. Synthesize • Definition and with a particular with a particular resource Reaction
historical Scope of topic in the syllabus. topic in the syllabus. manager at a Paper
milestones in Human local company
human resource Resource Question and Question and and ask about Case Analysis
management Management Answer to the critical Answer to the their best Presentation
development. areas of the topic. critical areas of the human
• Equal topic. resource
3. Identify the Employment Case Study Analysis management
different Opportunity and Presentation: Case Study Analysis practices.
features of (EEO) and the Students will be and Presentation: Prepare a
human resource Law divided into groups Students will be report.
management. to present their divided into groups
respective analysis to present their 2.) Interview an
4. Compare and on the assigned case respective analysis entrepreneur
contrast the study according to on the assigned and ask his
difference topic. case study opinion about
between according to topic. the
personnel Lecture about the importance of
management brief introduction to Lecture about the studying and
and human Human Resource brief introduction to understanding
resource Management. Human Resource Human
development. Management. Resource
Management
5. Identify Equal to the success
Employment of his or her
Opportunity laws business.
in the Document the
Philippines. entrepreneur
responses.
6. Cite various
discriminatory 3.) Case Analysis.
HRM issues that
impact an
organizational
HR practices.
4-5 1. Comprehensively Topic Presentation: Topic Presentation: Students will be Recitation/Indi Recitation, X X X
Part II. Stages of
describe the pre- Students will be Students will be asked to: vidual Modular
Employment Cycle
hiring, hiring and divided into groups divided into groups Participation Case Analysis
post hiring stages and will be assigned and will be assigned
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE PRESIDENT FOR ACADEMIC AFFAIRS/OVPBSC
Quezon City Branch
BSBA MAJOR IN MARKETING MANAGEMENT
of the • Pre-Hiring, with a particular with a particular 1. Identify and Reaction
employment Hiring and Post topic in the syllabus. topic in the syllabus. explain the Paper
cycle. Hiring various human
Question and Question and resource Case Analysis
2. Discuss Answer to the critical Answer to the management Presentation
contemporary areas of the topic. critical areas of the practices in the
issues in human topic. pre-hiring, hire Quiz
resource Case Study Analysis or post-hiring
management. and Presentation: Case Study Analysis stages of the
Students will be and Presentation: employment
3. Enumerate and divided into groups Students will be cycle.
explain the to present their divided into groups
traditional and respective analysis to present their 2. Case Analysis
new areas of on the assigned case respective analysis
human resource study according to on the assigned
management. topic. case study
according to topic.
Lecture about the
stages of Lecture about the
employment cycle. stages of
employment cycle.

6-7 1. Define human Part III. The Pre-Hiring Topic Presentation: Topic Presentation: Students will be Recitation/Indi Recitation, X X
resource Stage: Human Students will be Students will be asked to: vidual Modular
planning and its Resource Planning and divided into groups divided into groups Participation Case Analysis
relationship to Job Analysis and will be assigned and will be assigned 1. Identify steps a
strategic with a particular with a particular firm may take Case Analysis
planning. • Human topic in the syllabus. topic in the syllabus. to show the Presentation
Resource relationship
2. Discuss the step- Planning Question and Question and between Assignment:
by-step process Answer to the critical Answer to the supply and Form a group
of HR planning. • Job Analysis areas of the topic. critical areas of the demand of of five. Gather
topic. labor. Prepare three job
3. Show how to Case Study Analysis an essay. descriptions
forecast HR and Presentation: Case Study Analysis from three
demand and Students will be and Presentation: 2. Interview a different
supply. divided into groups Students will be human companies in
to present their divided into groups resource the local
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE PRESIDENT FOR ACADEMIC AFFAIRS/OVPBSC
Quezon City Branch
BSBA MAJOR IN MARKETING MANAGEMENT
4. Describe how to respective analysis to present their manager of business area.
deal with on the assigned case respective analysis local business Compare the
undersupply of study according to on the assigned and find out job
human resource topic. case study what steps he descriptions
and cite according to topic. or she has and
alternative Lecture about the taken in distinguish
courses of action Human Resource Lecture about the performing similarities
to help Planning and Job Human Resource human and
organizations Analysis. Planning and Job resource difference.
deal with it. Analysis. planning for Prepare a
the comparative
5. Define and organization. analysis.
describe job Prepare a
analysis. report. Quiz

6. Describe the 3. Select a job


components of currently held
Job Analysis. by a close
friend or
7. Prepare a job relative.
analysis, job Create the
description and duties and
job specification responsibilities
report. for that job.

8 Midterm Examination (Face to Face)


9-10 1. Define Part IV. The Hiring Topic Presentation: Topic Presentation: Students will be Recitation/Indi Recitation, X X X
recruitment. Stage Students will be Students will be asked to: vidual Modular
divided into groups divided into groups Participation Case Analysis
2. Describe and • Recruitment and will be assigned and will be assigned 1. Interview a
discuss the • Employee with a particular with a particular human Case Analysis
different Selection topic in the syllabus. topic in the syllabus. resource Presentation
recruitment manager of an
sources and Question and Question and organization of Role Playing:
effectiveness of Answer to the critical Answer to the your choice
each. areas of the topic. critical areas of the and ask Students will
topic. him/her about be asked to
the company’s find their
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE PRESIDENT FOR ACADEMIC AFFAIRS/OVPBSC
Quezon City Branch
BSBA MAJOR IN MARKETING MANAGEMENT
3. Describe the Case Study Analysis Case Study Analysis recruitment partner. They
steps in and Presentation: and Presentation: process. Give will simulate
recruitment. Students will be Students will be your the interview
divided into groups divided into groups comment. process and
4. Cite the various to present their to present their the questions
tests and their respective analysis respective analysis 2. Obtain a copy to be ask as to
relevance and on the assigned case on the assigned of the discuss in this
usefulness to study according to case study employment topic.
employee topic. according to topic. application.
selection. Examine it
Lecture about the Lecture about the carefully and
5. Discuss the Do’s Recruitment and Recruitment and determine if it
and Don’t’s Selection of Selection of includes
during the employee. employee. information
interview. that are job
related and
6. Describe the how useful
criteria for they might be
obtaining in making a
reliable and hiring decision.
valid Provide
information recommendati
about the job ons if
candidates. necessary.

3. Case Analysis

11-13 1. Define Training Part V-1. Post Hiring Topic Presentation: Topic Presentation: Students will be Recitation/Indi Recitation, X X X
and Stage Students will be Students will be asked to prepare vidual Modular
development. divided into groups divided into groups an essay about the Participation Case Analysis
• Training and and will be assigned and will be assigned following:
2. Define and Development with a particular with a particular Case Analysis
discuss • Appraising and topic in the syllabus. topic in the syllabus. 1. Suppose you Presentation
performance Managing are a clerk in
appraisal and its Performance Question and Question and the Training Reaction
purpose. Answer to the critical Answer to the and Paper
areas of the topic. critical areas of the Development
topic. Department of Long Quiz
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE PRESIDENT FOR ACADEMIC AFFAIRS/OVPBSC
Quezon City Branch
BSBA MAJOR IN MARKETING MANAGEMENT
3. List, describe and Case Study Analysis a certain
compare various and Presentation: Case Study Analysis company. It
performance Students will be and Presentation: has been
appraisal divided into groups Students will be observe by
method. to present their divided into groups most workers
respective analysis to present their that the staff
on the assigned case respective analysis in the
study according to on the assigned Marketing
topic. case study Department
according to topic. have a poor
Lecture about and toxic
Lecture about attitude.
• Laws on Wages Which training
and Working • Laws on Wages method and
Hours in the and Working resources are
Philippines Hours in the useful under
• The Rights of Philippines these
Workers in the • The Rights of circumstances
Philippines. Workers in the ? Why?
• Minimum Wage Philippines.
Law. • Minimum Wage 2. In your
Law. opinion, why
do some
performance
system fail?

Arrange an
interview with the
human resource
director in an
organization of
your choice. Ask
for a summary of
benefits available,
the cost to the
organization for
each offered, and
some of the
supporting
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE PRESIDENT FOR ACADEMIC AFFAIRS/OVPBSC
Quezon City Branch
BSBA MAJOR IN MARKETING MANAGEMENT
documentation
that is distributed
to employees.

14-17 1. Define Topic Presentation: Topic Presentation: Students will be Recitation/Indi Recitation, X X X
compensation Part V-B. Post Hiring Students will be Students will be asked to: vidual Modular
and benefits. Stage divided into groups divided into groups Participation Case Analysis
and will be assigned and will be assigned 1. Explain the
2. Differentiate • Compensation with a particular with a particular rights of the Case Analysis
incentive and Benefits topic in the syllabus. topic in the syllabus. workers Presentation
programs, • Promoting according to
comparable Employee Safety Question and Question and the Labor Code Assignment:
worth and and Health Answer to the critical Answer to the with regard to
benefits • Separation and areas of the topic. critical areas of the wages. Form a group
programs. Termination of topic. of five
Employment. Case Study Analysis 2. What steps members.
3. Describe, and Presentation: Case Study Analysis should the Interview a
discuss and Students will be and Presentation: management company
explain the laws divided into groups Students will be take to doctor and/or
on wages and to present their divided into groups increase nurse of any
working hours respective analysis to present their motivation for organization
in the on the assigned case respective analysis safety? about its
Philippines. study according to on the assigned health and
topic. case study wellness
4. Identify causes according to topic. program.
of work related Lecture about Make an
accidents and Lecture about analysis of the
injuries in the • Occupational findings.
workplace. Health and • Occupational
Safety. Health and
5. Describe, • Contributions Safety.
discuss and • Dismissal of • Contributions
explain legal Employee in the • Dismissal of
provisions of Philippines. Employee in the
safety and • Due Process in Philippines.
health in the the Context of • Due Process in
areas of Termination of the Context of
medical, dental, Employment.
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE PRESIDENT FOR ACADEMIC AFFAIRS/OVPBSC
Quezon City Branch
BSBA MAJOR IN MARKETING MANAGEMENT
and • Termination of Termination of
occupational Employment. Employment.
safety and • Labor Code of • Termination of
health. the Philippines – Employment.
Book 6. Labor Code of the
6. Cite the Philippines – Book
difference 6.
between just
cause and
authorize cause
of termination.

7. Describe the
due process in
the context of
termination of
employment
18 FINAL EXAMINATION/PROJECT

LIST OF REFERENCES Commented [JRH1]:

BOOKS:
• Lauron, Doris, Human Resource Management, Principles and Practices, Rex Bookstore (2022)
• Human Relations in Administration: Text and Cases by Salstonstall, Robert (1959, McGraw-Hill)
• Human Relations in Management by Deep, Samuel D. (1978, Glencoe Pub. Co., Inc.)

INSTRUCTIONAL MATERIAL

• Instructional Material in HRM 103 compiled by Engeline Dela Cruz Ilumin, RND, MBA

Internet

• https://open.lib.umn.edu/humanresourcemanagement/part/chapter-5-selection/ Hanricks, M., “3 Interview Questions That Could Cost You $1 Million,” BNET, March 8, 2011, accessed August
2, 2011,
• http://www.bnet.com/blog/business-myths/3-interview-questions-that-could-cost-your-company-1- million/791. Lipschultz, J., “Don’t Be a Victim of Interview Bias,” Career Builder, June 15,
2010, accessed July 12, 2011, http://jobs.aol.com/articles/2010/06/15/interview-bias/
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE PRESIDENT FOR ACADEMIC AFFAIRS/OVPBSC
Quezon City Branch
BSBA MAJOR IN MARKETING MANAGEMENT

CLASSROOM POLICY
FACE-TO-FACE DELIVERY FLEXIBLE TEACHING AND LEARNING ACTIVITIES (FLTAs)

Please refer to the FLTA policies, except for the stipulation on Assignments: All assignments are due at the beginning of class on the date due. Late submission of assignments will be assessed
Attendance. Attendance will be checked during face-to-face sessions. a penalty of 5% per day. No exceptions are made.

As the instructional material is received by the student, please read the module chapter according to the week assigned. The
learning outcomes will be your guide while learning in depth of the topics. Please accomplish the activities. Answer the assessment
provided at the end of the Chapter.

Missed Classes: The student is responsible for obtaining material distributed on class days when he/she was absent. This can be
done through contacting a classmate who was present or by contacting the instructor during his office hours or other times.
Missed or late quizzes cannot be made up under any circumstances but with good cause and adequate notice, an early quiz may
be given.

Quizzes: Announced Quizzes will be given for both online and modular students.

Academic Dishonesty: Any evidence of copying or cheating during any examinations may result in a failing grade from the
examination for all parties involved. Note that other university guidelines shall be used in dealing with this matter.

Participation: Recitation will be required for online students.

Modular Approach. The modular approach is provided for those students with limited capacity and/or no capacity to connect to
the internet for the completion of this course during the Pandemic Covid -19. Further instruction provided by the University shall
be communicated if necessity arises. The flexi learning, using the internet platforms will be scheduled until University guidelines
are settled.

Others:
✓ Contents of the syllabus are subject to modification with notification.
✓ Withdrawal and dropping from the subject should be done in accordance with existing university policies and guidelines
regarding the matter.
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE PRESIDENT FOR ACADEMIC AFFAIRS/OVPBSC
Quezon City Branch
BSBA MAJOR IN MARKETING MANAGEMENT

COURSE REQUIREMENT/S GRADING SYSTEM

1. Case Analysis
Mid Term Final Term
2. Quizzes
3. Recitation Class Standing 70% Class Standing 70%
4. Written Report/Reflective Journal/Portfolio Exercises/Activities – 10% Exercises/Activities – 10%
5. Major examination Quizzes – 20% Quizzes - 20%
6. Topic Presentation Recitation – 10% Recitation – 10%
Topic Presentation – 15% Topic Presentation – 15%
Case Presentation – 10% Case Presentation - 10%
Attendance – 5% Attendance – 5%
Midterm Examinations 30% Final Examinations 30%
100% 100%

Final Grade = (Midterm Grade + Final Term Grade) / 2

Rubrics for Assessment

A. Essay Rubrics

Criteria and points Missing or Serious Below Expectations Meet Expectations Excellent Work Points Earned
assigned Problems

0 5 10 15
Relevance of answer The essay did not Answer is incomplete. Answer is brief with Answer is complete;
to the question answer the question Excessive discussion of insufficient detail. sufficient detail provided
unrelated issues and/or Unrelated issues were to support assertions;
significant errors in introduced and/or minor answer focuses only on
content errors in content. issues related to the
question; factually
correct

Thoroughness of answer None of the relevant Serious gaps in the basic Most of the basic details Deals fully with the entire
details were included details needed are included but some question
are missing
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE PRESIDENT FOR ACADEMIC AFFAIRS/OVPBSC
Quezon City Branch
BSBA MAJOR IN MARKETING MANAGEMENT

Organization, basis and Weak organization; Minor problems of Clear and logical
logic of answer sentences rambling; organization or logic; presentation; good
ideas are repeated; Needs work on creating development of an
without basis transitions between argument; Transitions
ideas, without basis. are made clearly and
smoothly; with source
and basis.

Mechanics of writing Major problems with Frequent problems with Clear, readable, prose.
(spelling, punctuation, mechanics of mechanics of language; Good use of transitions;
and grammar) language; Awkward Occasional awkward no problems with
sentence sentences and poor spelling, punctuation, or
construction; Poor or transitions; reduce grammar.
absent transitions; readability
Frequently difficult to
understand

TOTAL POINTS (50 possible)

B. Portfolio Rubrics

Points Required Items Concepts Reflection/ Critique Overall Presentation


90-100 All required items are included, with a Items clearly demonstrate that the Reflections illustrate the ability to Items are clearly introduced, well
significant number of additions. desired learning outcomes for the term effectively critique work, and to organized, and creatively displayed,
have been achieved. The student has suggest constructive practical showing connection between items.
gained a significant understanding of alternatives.
the concepts and applications.
75-89 All required items are included, with a Items clearly demonstrate most of the Reflections illustrate the ability to Items are introduced and well
few additions. desired learning outcomes for the term. critique work, and to suggest organized, showing connection
The student has gained a general constructive practical alternatives. between items.
understanding of the concepts and
applications.
60-75 All required items are included. Items demonstrate some of the desired Reflections illustrate an attempt to Items are introduced and somewhat
learning outcomes for the term. The critique work, and to suggest organized, showing some connection
student has gained some understanding alternatives. between items.
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE PRESIDENT FOR ACADEMIC AFFAIRS/OVPBSC
Quezon City Branch
BSBA MAJOR IN MARKETING MANAGEMENT
of the concepts and attempts to apply
them.
40-59 A significant number of required Items do not demonstrate basic learning Reflections illustrate a minimal ability Items are not introduced and lack
items are missing. outcomes for the term. The student has to critique work. organization.
limited understanding of the concepts.
0 No work submitted.

C. Topic Presentation Rubrics

CATEGORY AND POINTS Points Earned


ASSIGNED 5 10 15 20
Ideas/content/ Topic given with much prompting and Describes topic with some Clearly describes topic with Clearly describes topics without
Knowledge support needed. Information about the prompting and support. little prompting and support. prompting and support.
topic - lacks purpose. Unable to Information is not always in a Information is logical and
demonstrate knowledge of topic. logical/sequential order. Able to sequential. Able to
demonstrate some knowledge of demonstrate knowledge of the
topic. topic.
Delivery of Information A lot of movement with no eye contact Some movement and has some Little to no movement. Excellent delivery of
with audience eye contact with audience Maintain good eye contact with Information
audience.
Basis Discuss with no basis Discuss with basis but not Discuss with basis but not exact Discuss with sufficient basis and
accurate with the topic with the topic exact with the topic

Language Skills Limited vocabulary is not descriptive Good use of vocabulary. Can at Great use of vocabulary. Very Excellent use of vocabulary and
times be very descriptive descriptive descriptions

Collaborative Conversation Would not answer questions or take Hesitant about answering Clearly answered questions. Excellent collaborative
turns listening/speaking questions or did not answer conversation
questions clearly to maintain a
conversation.

TOTAL POINTS: 100


POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE PRESIDENT FOR ACADEMIC AFFAIRS/OVPBSC
Quezon City Branch
BSBA MAJOR IN MARKETING MANAGEMENT

D. Case Analysis Rubrics

Criteria Poor Moderate Satisfactory Good Excellent Marks Weighted


Allocated Marks
Obtained
Identification of 0 - 5 marks 6 - 15 marks 16 - 20 marks 21 - 25 marks 26 - 30 marks
Main Issues
Problems Unable to identify Minimal understanding Some Good understanding in Excellent understanding in
issues in the case in identification of issues understanding in identification of issues in identification of issues in the
study in the case study identification of the case study case study 30
issues in the case
study
Analysis Of the 0 - 5 marks 6 - 10 marks 11 - 15 marks 16 - 20 marks 21 - 25 marks
Issues Using
SWOT Analysis • No analysis on the •Decent analysis on the • Adequate analysis • Good analysis of the • Excellent analysis of the issues.
Tool issues Issues •Fair of the issues issues. • Excellent presentation on key
• Very poor understanding on key • Reasonable • Good understanding elements of SWOT. 25
understanding on key elements of SWOT understanding on on key elements of
elements of SWOT key elements of SWOT.
SWOT
Provide 0 - 5 marks 6 - 15 marks 16 - 20 marks 21 - 25 marks 26 – 30 marks
suggestions on
appropriate No suggestion for Poor suggestion and Adequate Good and appropriate Excellent and very appropriate
solutions. solutions to the issues least appropriate suggestion and suggestion on solutions suggestion on solutions to the
in the case study solutions to the issues in appropriate to the issues in the case issues in the case study
the case study. solutions to the study 30
issues in the case
study
Writing Style 0 - 3 marks 4 - 6 marks 7 - 9 marks 10 - 12 marks 13 - 15 marks

Not using proper Inadequate use of Adequate use of Significant use of proper Exceptional use of proper
grammar, spelling and proper grammar, proper grammar, grammar, spelling and grammar, spelling and writing 15
writing effective spelling and writing spelling and writing writing effective effective sentences that make
sentences that make effective sentences that effective sentences sentences that make logical sentences.
logical sentences. make logical sentences. that make logical logical sentences.
sentences.
Total 100
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE PRESIDENT FOR ACADEMIC AFFAIRS/OVPBSC
Quezon City Branch
BSBA MAJOR IN MARKETING MANAGEMENT

E. Students shall be graded or marked in accordance with the following system based on the Student Handbook:

PERCENTAGE/
GRADE/MARK DESCRIPTION
EQUIVALENCE
1.0 97-100 Excellent
1.25 94-96 Excellent
1.50 91-93 Very Good
1.75 88-90 Very Good
2.0 85-87 Good
2.25 82-84 Good
2.50 79-81 Satisfactory
2.75 76-78 Satisfactory
3.0 75 Passing
5.0 65-74 Failure
Inc. Incomplete
W Withdrawn

CLASS INFORMATION FACULTY INFORMATION

Course, Year and Section: BSBA MM 1-2 Name of Faculty:


Assoc. Professor Jeffrey P. Reyes, JD, MPA

Day and Time: Consultation Time:


Sat 5 pm to 8 pm Sunday 7 pm to 9 pm

Room: Office Tel. No./ Mobile Phone No.


TBA 09771712073

Semester: First E-Mail Address:


School Year: 2022 - 2023 [email protected]
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE PRESIDENT FOR ACADEMIC AFFAIRS/OVPBSC
Quezon City Branch
BSBA MAJOR IN MARKETING MANAGEMENT

Prepared by: Reviewed and checked by: Recommending Approval: Approved by:

Mr. Jeffrey P. Reyes, JD, MPA Jaime Gutierrez, Jr. Prof. Pascualito B. Gatan
Faculty Member Program Coordinator Campus Director Vice President for Branches & Satellite Campuses

Demelyn Monzon, Phd


Head of Academic Programs

Form No. ______________________


Revision No. ___________________
Date of Approval _______________
Semester ______________________
Academic Year _________________

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