DETAILED LESSON PLAN ( DLP )

Date: March 4, 2024

Learning Area: Entrepreneurship
Monday
Grade Level: 12 Duration: 1 hour
DLP No: 18 Quarter: 1 Module: 4
Analyze the market need;
1.2.2 Determine the possible
product/s or service/s that will meet the
need;
Analyze the market need;
Code :
1.2.2 Determine the possible
CS_EP11/12ENTREP-
product/s or service/s that will meet the
0d-7
need;
CS_EP11/12ENTREP-
Learning Describe the unique selling proposition and value proposition
0d-8
Competency/ies that differentiates one’s product/service from existing
CS_EP11/12ENTREP-
products/services;
0d-9
Determine who the customers are in terms of :
a. Target Market
b. Custormer requirements
c. Market size.
d. Validate customer-related concerns through:
Interview; Focused Group Discussion (FGD);
and Survey
Unique Selling Proposition (USP) – refers to how you sell your product or services to
your customer. You will address the wants and desires of your customers.

Key Concepts/ Value Proposition (VP) - is a business or marketing statement that summarizes why a
Understandings to consumer should buy a company's product or use its service.
be Developed
Market Research or Marketing Research Process can be defined as the process of
gathering, analyzing and interpreting the information about the products or the
services to be offered for sale to the potential consumers in the market
1. Learning Knowledge Understand the meaning of market research, a data collection
Objectives: techniques

Skills Conduct a Focus Group Discussion (FGD) among five of there

schoolmates about what they have observed in the community that
they gone to so that they may have prospects on what are the
products being patronized by the costumers which are not yet
offered by other entrepreneurs in locality.
Attitude Appreciate the importance of the market
Values Demonstrates the value of respect by listening when someone is
having an oral recitation and discussion.

2. Content Value Proposition (VP) & Unique Selling Proposition (USP)

Quarter 1, Module 4
Entrepreneurship
Recognize and Understand a Potential Market
3. Learning
Resources Internet connection, PowerPoint presentation, Laptop, LCD

4. Procedures
  Prayer
 Greetings
 Attendance Checking
 Set the House Rules
 Reading of the Objectives

Review:
Methods for segmenting the markets are follows.
Geographic segmentation
Demographic Segmentation
Psychological Segmentation
Behavioral Segmentation

4.1 Introductory
Activity
(10 minutes) Motivation: Guess the Logo:

Group Activity:

Divide the class into 4 groups. Ask the following questions. Put the output in a long bond
paper.
4.2 Activity 1. What are your reasons for buying the product?
(12minutes)
2. Where do you buy the product?
3. Is it available when you need it? ฀ Yes ฀Sometimes ฀ No
4.What do you use as a substitute if it is not available?
5. Is the price affordable for you? ฀ Yes ฀ No

How can you apply the following in doing the market research?
4.3 Analysis 1.Surveys
(10 minutes) 2.Focus Group Discussion
3.Interviews
4.4 Abstraction Unique selling proposition (USP) which refers to how you sell your
( 10 minutes) product or services to your customers and how you will address the wants and
desires of your customers.
Some tips for the entrepreneur on how to create an effective unique
selling proposition to the target customers are:
• Identify and rank the uniqueness of the product or services character
• Be Very Specific
• Keep it short and simple (KISS)

Market Research or Marketing Research Process can be defined as

the process of gathering, analyzing and interpreting the information about the
products or the services to be offered for sale to the potential con-sumers in the
market

Data Collection is the most valuable tool in any type of research study.
Inaccurate data collection may cause mistakes and ultimately lead to invalid
results. (Edralin, 2016, p. 80)

Tips in Collecting Data

 Organize collected data as soon as it is available
 Know what message you want to get across and then collect data that is
relevant to the message
 Collect more data the three different data collection techniques :

SURVEY (Questionnaire), INTERVIEW and FOCUS GROUP DISCUSSION-

and evaluate their suitability under different circumstances

SURVEYS are the most common way to gather primary research with the use
of questionnaires or interview schedule. These can be done via direct mail, over
the phone, internet (e.g. Google) or email, face-to-face or on the Web (e.g. Skype
or Viber).
When designing or constructing your own research questionnaire,
remember the following guidelines. (Edralin, 2016)
▪ Keep it as simple as possible
▪ Make sure it is clearly appealing and easy to read
▪ Cluster or block related questions
▪ Move from complex questions to more specific questions
▪ Make sure questions are concise and easily understood
▪ Avoid questions that are difficult to answer
▪ Make sure response scales used are consistent with categories that are
mutually exclusive.

INTERVIEW is one of the most reliable and credible ways of getting

relevant information from target customers. It is typically done in person between
the researcher/entrepreneur and a respondent where the researcher asks
pertinent questions that will give significant pieces of information about the
problem that he will solve. The interview is also helpful even when the business
has already started because the customers’ feedback provides the entrepreneur a
glimpse of what the customers think about the business. Interviews normally last
from 15 to 40 minutes, but they can last longer, depending on the participants’
interest in the topic. In a structured interview, the researcher asks a standard set
of questions and nothing more. (Leedy & Ormrod, 2001, pp.38-39).
Personal interviews are the traditional method of conducting an
interview. It allows the researcher to establish relationship with potential
participants and therefore gain their cooperation. It generates highest response
rates in survey research. They also allow the researcher to clarify indefinite
answers and when necessary, seek follow-up information. (Leedy & Ormrod,
2001, pp.39)
Telephone interviews are less expensive and less time consu-ming, but the
disadvantages are that the response rate is not as high as the face-to-face
interview, but considerably higher than the mailed questionnaire.

FOCUS GROUP DISCUSSION (FGD) - is an excellent method for

generating and screening ideas and concepts. It can be moderated group
interviews and brainstorming sessions that provide information on user’s needs
and behaviors.
The following are considerations in the use of focus group discussions in
market research:
▪The length of the session is between 90 and 120 minutes.
 ▪ Conduct focus groups discussion with 8 to 10 participants per group.
▪Assign an expert moderator / facilitator who can manage group dynamics.
▪Use a semi-structured or open-format discussion 
Strive for consistency in the group’s composition (for example, it may not be
advisable to have business customers and retail customers in the same focus
group, their needs are very different)

Conduct a Focus Group Discussion (FGD) among five of their classmates who
are interested to have their own business in the future.

Ask them what they have observed in the community or in other places
that they have gone to so that they may have prospects on what are the products
being bought or patronized by the customers which are not yet offered by other
entrepreneurs in your locality. List down 3 possible products to be introduced for
the target market.
1.5 Application
(10 minutes
)

The learners’ output will be evaluated according to the following criteria:

Creativity - 20 points
Content/ Accuracy - 20 points
Timeliness - 10 points
Total 50 points
4.6 Assessment Talking to
( 10 Learners/
minutes) Conferencing
Analysis of
Learners’
Products
Tests Answer the questions below. Encircle the letter of your choice. 1. It
is the process of gathering, analyzing and interpreting the
information about the product or the services to be offered for sale
in the market, the market and about past, present and any
potential consumers for the products.
A. Data Gathering
B. Primary Research
C. Secondary Research
D. Market Research
2. A data gathering technique where it can be moderated to group
interviews and brainstorming sessions that provide information on
user’s needs and behaviors.
A. Personal Interview
B. Focus Group Discussion
C. Survey
D. Data Gathering
3. A data gathering technique where it can be done via direct mail,
over the phone, internet or e-mail.
A. Data Gathering
B. Survey
C. Focus Group Discussion
D. Personal Interview
4. It is one of the most reliable and credible ways of getting
relevant information from target customers
A. Primary Research
B. Secondary Research
C. Interview
D. Data Gathering
5. It is the most common way to gather data with the use of
questionnaires or interview schedule.
A. Interview
B. Focus Group Discussion
 C. Survey
D. Data Gathering
6. It is the traditional method of data collection which is normally
done in person with the respondents.
A. Personal Interview
B. Focus Group Discussion
C. Survey
D. Data gathering
7. It is an excellent method for generating and screening ideas and
concepts
A. Data Gathering
B. Survey
C. Focus Group Discussion
D. Personal Interview

Test II. Explain the following briefly but in a concise manner.

1. What is Market Research? (3 pts.)
2. Enumerate and discuss the three data gathering techniques

Reinforcing

You are to open a “Lemon Juice and Shake” business in your

Enhancing neighborhood. Conduct a simple market research to know if it is
feasible or not. You may send your research output with pictures
thru e-mail or messenger. The learners’ output will be evaluated
according to the following criteria::

Creativity - 20 points
Content / Information - 20 points
Timeliness - 10 points
Total 50 points

Preparing for
the New
Lesson

5. Remarks
“What is not started will never get finished”

6. Reflections - Johann Wolfgang von Goethe

A. No. of learners
who earned
80% in the
evaluation.
B. No. of learners
who require
additional
activities for
remediation.
C. Did the remedial
lessons work?
No. of learners
who have
caught up with
the lesson.
D. No. of learners
who continue to
require
remediation.
E. Which of my
learning
 strategies
worked well?
Why did these
work?
F. What difficulties
did I encounter
which my
principal or
supervisor can
help me solve?
G. What innovation
or localized
materials did I
use/discover
which I wish to
share with other
teachers?

Prepared by:
Name : Janeth Z. Rom School : Don Andres Soriano National High School
Position: : Teacher I Division : Toledo City
Contact Number : 09465241807 Email address : [email protected]