Lesson 1 MIL

Lesson 1: Opportunities and Challenges in Media and Information
In an article of Prezi.com, titled “Opportunities, Challenges and Power of Media” by Flores,

A. (2018) discussed the following. “The spread of new freedoms and extent of frontiers of freedom
that the public authorities have often attempted to control; religious, freedoms, gender, ethnicity
and sexual freedoms based on social and cultural identities.
OPPORTUNITY. It is a set of situations that makes it possible to do something.
1. Economy.
Economic actors need accurate and timely information to allocate resources efficiently,
investors and other groups increasing value and demand a governance monitoring role from
the media. A free and independent press can provide information and monitoring to the
economic policy development process leading to more effective economic policies. It can
also reduce political risk and increase good governance- conditions that are important for
robust economic development.
Media improves the efficiency of the economy by providing actors more and better
information with which make decisions and improving stability.
 Media enhances political coordination in the development of sound economic policy

 Media sector development can reduce political risk, increasing stability for higherrisk
countries.
2. Education
In Sites Using Video
As we know from the recent ubiquity of online digital video, the video has become a
compelling tool for educational representation. Students use it in their projects: teachers and
pre-service teachers use it to study pedagogy; and researchers use it for capturing and
examining how learning happens, as they unfold.
3. Social.
In today's world, media becomes as essential as our daily needs. Media of today is playing
an outstanding role in creating and shaping of public opinion and strengthening of society.
Media is the sword arm of democracy. Media acts as watchdog to protect public interest
against malpractice and create public awareness.
4. Political
The political landscape has changed quite a bit in the last couple of decades. The internet
has played a large role in this transformation. Social media, in particular, is now a serious
factor in political campaigns and in the way people think about issues.
Candidates and their supporters constantly post their views on Facebook and Twitter. Each
party has its own pages, from which it broadcasts propaganda and requests for donations.
Let’s look at some of the leading ways that social media influences politics today.
5. News Around the Clock

One of the ways that social media has transformed politics is the sheer speed at which news,
poll results and rumors are shared. Whereas in the pre-internet days, people had to wait for
the next newspaper or TV news show to get the latest information, online news is a 24/7
phenomenon.
Social media has taken this a step further. While you can access news on many websites at
any hour, most people spend more time on sites such as Facebook and Twitter than they do
on serious news or political websites. This means that you get all of the latest trending news
stories and opinions shared by your friends whenever you log on.
6. The Impact of Polls

Political polls are an important part of every campaign. They are often confusing, because
you can often find multiple polls with contradictory results posted on the very same day.
As with other types of political news, the internet has greatly increased the number of poll
result as we see each day. Social media has accelerated this even more. Not only do social
media sites report the results of polls, you can actually participate in Facebook polls.
Polls results have a big influence on elections. This is true even if they are flawed. A poll can
be a self-fulfilling prophecy. For example, if people think one candidate is far ahead in the
race, they might conclude there’s no point in voting for the underdog. When people are
posting the latest poll results on social media throughout the day, there’s a great deal of
pressure on candidates to pull ahead of their opponents.
7. Direct Interaction With Politicians

One of the positive effects that social media has on politics is the opportunity for voters to
interact more easily with candidates and elected officials. Traditionally, if you wanted to
meet a politician or candidate, you’d have to attend a live event. Not everyone is able to
do this. With modern technology, it’s now possible to attend virtual events where you can
participate in live streaming events and interact with politicians and candidates.
8. Demographics and Targeting

Targeting is used throughout the advertising industry to make sure that ads and messages
reach the right audience. Politicians do this as well. In the age of social media, politicians
and people running for office are able to target their campaigns.
If a candidate wants to address the concerns of women, college students, retired people,
Latinos or any other group of voters, they can now tailor their messages. Just as advertisers
on Facebook are able to use analytics and targeted advertising, so can candidates and
politicians. Thus, if you notice that political messages seem to be talking to you personally,
this is no accident.
CHALLENGES It is something new and difficult which requires great effort and determination. It
includes Illegal Content, Cybercrime, Copyright, Infringement, Identity Theft.
1) Illegal Content
It’s any type of content that could be damaging to young people, including:real or
simulated violence sexually explicit content illegal images of child sexual abuse content
promoting hate based on race, religion or sexual preference content instructing or
promoting crime or violence content promoting violent extremism content that advocates
unsafe behavior like extreme dieting or drug taking the use of a computer as an instrument
to further illegal ends.
2) Cybercrime
Criminal activity or a crime that involves the Internet, a computer system or a computer
technology.
3) Copyright Infringement
It is the use of works protected by copyright law without permission, infringing certain
exclusive rights granted to the copyright holder, such as the right to reproduce, distribute,
display or perform the protected work, or to make derivative works.
4) Identity Theft
It is the deliberate use of someone else's identity, usually as a method to gain a financial
advantage or obtain credit and other benefits in the other person's name, and perhaps to
the other person's disadvantage or loss.
POWER 'Media power' means here the concentration of symbolic power in media institutions,
particularly those of television, radio and the press (the common-sense definition of 'the media'),
although the long-term impact of new media on media power is considered.
1. Business Strategy
It’s a trend that is already spreading to businesses beyond the newsroom, whether it be
because of digital marketing or new customer service communication channels.
2. Banks of the Future
Social media is transforming banking relationships in very significant ways, from improving
customer service to allowing users to send money to others via online platforms. New financial
technology companies are using social media to help people simply open a bank account. Social
media can even impact your ability to get a loan.
3. Health Care & Public Health
Social media has been responsible for relevant changes in both personal and community
health, especially by making it easier for large numbers of people to rapidly share information.
Looking back on the opportunities and power of media presented above, we can conclude
that technology becomes a very powerful in almost all aspect of human living and society.
However, challenges in regards with its use are also lurking in every corner. With these, responsible
use media should always be taken into consideration.

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Lesson 1: Opportunities and Challenges in Media and Information

In an article of Prezi.com, titled “Opportunities, Challenges and Power of Media” by Flores,

OPPORTUNITY. It is a set of situations that makes it possible to do something.

 Media enhances political coordination in the development of sound economic policy

5. News Around the Clock

6. The Impact of Polls

7. Direct Interaction With Politicians

8. Demographics and Targeting

2. Banks of the Future

3. Health Care & Public Health

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