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    MoneyCorp Final Presentation Jonathan Silva

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    MoneyCorp Final Presentation Jonathan Silva

    Uploaded by

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    6 views11 pages

    MoneyCorp Final Presentation Jonathan Silva

    Uploaded by

    JBS randomBS

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 11

    MoneyCorp Table of contents

    1. Competitive Landscape
    Vision 2. Brazil: Strengths and Challenges

    Be the 1st choice for international 3. Strategy


    payments and foreign exchange.
    4. Reporting Tools
    5. Project Timeline

    1
    2
    Competitive Landscape Opportunity for disruptors, new entrants. Some of the most
    notable start-ups are:

    • WorldRemit (2009)
    • TransferWise (2011)
    • Remitly (2011)
    • Azimo (2012)
    • Revolut (2014)

    Huge global market ruled by one, hopefully, sleeping giant.

    Western Union had no


    growth over the last 5
    years while the worlds’
    transfer market
    expanded by 20%
    Trend towards transparency and lower fees
    In the long term, charging a customer more on FX will be to a company’s detriment,
    as newer companies are following a strategy of being up front and transparent with
    these cost items. More effective market research about the changing competitive
    environment of international payments would have highlighted earlier to Western
    Union the shift towards FX rate transparency.
    As the largest Fintech “newcomer” in the Money Transfer space, Transferwise is well
    positioned to become a major force in the industry because it is tapping into this trend
    and gaining customers trust, increasing its market share steadily.
    4
    Competitive Landscape: Brazil Main competitors in Brazil:
    Western Union, Transferwise, Remessa Online, Paypal,
    MoneyGram, WorldRemit, Xoom, XE
    If you google in
    Migrants tend also to be particularly loyal to their home
    portuguese
    “Brazil country’s bank, and it will be one of their first choices:
    remittance Itau, Banco do Brasil, Bradesco, Santander, Banco Inter, etc.
    transfer”,
    Moneycorp
    doesn’t even
    show up as an
    option.
    Competitors in
    the first page:
    • Western
    Union
    • Remessa
    Online
    • Transferwise
    Transferwise is very
    competitive in both corridors:
    • Brazil-Portugal
    • USA-Brazil
    Brazil: Strengths Challenges
    • Population: 210
    million • Tax policies, bureocracy

    • 70,7% Internet • Workforce with low productivity rate, strong unions and
    Penetration strong labour laws

    • Increased • Political instability


    emmigration and • High Crime rate and corruption
    money transfer
    • Transfer amount limits
    needs
    • Huge market: high costs to acquire market share
    • Weaker Brazilian
    Real makes • Sophisticated customer with access to alternatives, high
    investments risk of brand switching if service doesn’t deliver on
    cheaper expectations
    • Top 10
    economies by
    GDP
    Strategy 1st Step
    Develop a high quality product / Market Trends
    service.
    The product / service must deliver on
    Tão fácil, é de Loucos
    • Lower fees
    current trends and market needs, for
    example and app that makes it truly • Transparency
    easy to transfer funds at low,
    transparent fees. Learn from
    Transferwise success and improve
    2nd Step • Mobile
    convenience
    by
    upon it. Win customer trust and
    engagement.
    Additional services:
    Invest in Marketing to create brand
    • Borderless account, prepaid card to awareness.
    • Global mobility
    withdraw money in different
    currencies anywhere in the world.
    Create campaigns to allow • Alternative
    customers to test the product and
    • Free ATM Withdrawals without a service with a promo code or a
    physical card, by using a code prize or incentive.
    currencies
    generated in the app.
    Partnerships and endorsements
    • Pay with “Boleto” from brazilian celebrities and
    trusted influencers, who will
    • Allow payments in monthly review the product.
    installments, “Parcelar no cartão”. 3rd Step
    If the product created in step 1 Strong customer service to
    • Generate virtual credit cards, to truly delivers on customers
    safely use online address any issues as they
    expectations, this will create appear and continuously
    • Bill splitting customer retention and organic improve the product and
    growth by word of mouth. service.
    • Enable cryptocurrencies exchange
    If the product doesn’t deliver on its Monitor what competition is
    Partnerships with local banks to expectations, then any marketing doing and continuously
    include our app with the services campaign will just be a wasted address changing trends in the
    offered to their customers. investment and might even market.
    Acquire exchange houses and offer backfire as customers will become
    app to customer base. jaded from a first bad experience. 7
    Project Timeline
    % Cashflow

    250% 1 year
    200%

    Returns
    Year 1: 150%
    100%
    1. Start of Project and 50%
    Planning (1 month) Breakeven 0%
    2. Product Development (8 Start. Setting Up Product Product Launch / Continuous

    Investment
    -50%
    Costs Development Initial Marketing Marketing
    months) -100% Campaign Initiatives and
    Market
    3. Product Launch / Initial -150%
    Monitoring
    Marketing Campaign (3
    months)
    Year 2: Develop a Great Product
    1. Continuous Marketing
    initiatives / Monitoring
    market and competition
    and adapting strategy
    Breakeven in Year 1
    Organic Market Share Growth
    200% return by Year 2
    8
    Reporting Tools Besides monitoring revenue growth and customer
    acquisition we should also gather data from:

    Return on online Ad campaigns: Customer Service reports


    Google, Facebook, Instagram
    Pay close attention to bad customer
    Monitor Volume of transactions resulting experiences and feedback, immediatly
    from each campaign and do more of address these because a reputation is
    what works. hard to build but so easy to lose.
    The true goal over the long term is to
    show up in the organic search results
    and not rely on paid results.

    9
    “
    Challenging tasks seem more doable
    once we simply begin”

    10
    Thank you very much
    for your time
    If you have any questions about this document
    please don’t hesitate to contact the author:
    ▪ [email protected]

    ▪ 0044 7826498740

    Jonathan Silva
    Postgraduate in Finance
    Master in Management
    Bachelor in Economics
    11

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