NEPQ Framework 04032024 v2

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THE

NEPQ
Framework
The 5 Stages of NEPQ
Also known as Neuro Emotional Persuasion Questioning.

STAGE 1 THE CONNECTION STAGE

Connection Questions
Helps disarm the prospect by putting the focus on them, and off of you.

STAGE 2
THE ENGAGEMENT STAGE

Situation Questions Solution Awareness Questions


Helps you and the prospect find out Helps them see what their future looks like
their current situation once their problems are solved.

Consequence Questions
Problem Awareness Questions Gets them to defend themselves on why they
Opens up the emotional door to what need to change now, not push it down the road.
their real problems are, the root cause,
and how the problems are affecting Qualifying Questions
them personally. Confirms how important it is for them to make
change and take action.

STAGE 3 THE TRANSITION STAGE


Transition Questions
Transition to presenting your solution.

STAGE 4 THE PRESENTATION STAGE

Solution | Objective
Demonstrates how the specific advantages & benefits of your solution will solve their problems.

STAGE 5 THE COMMITMENT STAGE


Commitment Questions
Helps them commit & take the next step towards purchasing your solution.

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the NEPQ methodology to close more sales, more quickly.

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