NEPQ Framework 04032024 v2
NEPQ Framework 04032024 v2
NEPQ Framework 04032024 v2
NEPQ
Framework
The 5 Stages of NEPQ
Also known as Neuro Emotional Persuasion Questioning.
Connection Questions
Helps disarm the prospect by putting the focus on them, and off of you.
STAGE 2
THE ENGAGEMENT STAGE
Consequence Questions
Problem Awareness Questions Gets them to defend themselves on why they
Opens up the emotional door to what need to change now, not push it down the road.
their real problems are, the root cause,
and how the problems are affecting Qualifying Questions
them personally. Confirms how important it is for them to make
change and take action.
Solution | Objective
Demonstrates how the specific advantages & benefits of your solution will solve their problems.
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