CHAPTER 1

BACKGROUND OF THE STUDY

Introduction

Merienda is a Spanish word that refers to a light meal or snack, especially

one that is consumed in the late afternoon or early evening. Merienda is a typical

cultural practice in many Spanish-speaking nations and areas that have been

impacted by Spanish culture, such as the Philippines and portions of Latin

America. Between lunch and dinner, it usually entails eating a light meal or

snack, which is frequently made up of foods like sandwiches, pastries, fruits, or

small meals. Although the idea of merienda is comparable to the English word

"snack," it frequently has cultural and social significance, since it is a time for

unwinding, mingling, or taking a break from work or other activities.

The hospitality industry encompasses a wide range of occupations, such

as restaurants and food and beverage services, and it offers a variety of services,

such as food and drink within the service industry. Businesses that offer snacks

or meriendas are included in this sector of the hospitality industry. D' Merienda

House offers a delectable assortment of appetizers as well as creating a

welcoming and comfortable atmosphere for both its customers and company.

The snacks are rich in health benefits because the company's products are made

with fresh and healthy ingredients. Their "Combo D' Sandwich" and "Combo D'

Burger" are two of their best-offer items. The first one is a nutritious chicken

coleslaw sandwich with a variety of healthy ingredients and a chosen juice, while
the second is a burger patty, veggies like lettuce, sauces, and a chosen juice. D’

Merienda House caters to all people of all ages live in Municipality of Tupi, South

Cotabato.

D' Merienda House aims to showcase trends in high-quality and

reasonably priced food. By offering excellent service and developing long-term

connections with consumers, this company promises to surpass clients'

expectations and satisfy their needs.

Objectives of the Study

This study aimed to determine the viability of establishing “D’ Merienda

House” in Barangay Poblacion, Municipality of Tupi, South Cotabato. Specifically,

it aims to:

1. Describe the profile of business industry in Tupi, South Cotabato.

2. Present the major player existing in the market in the following aspects:

a. Organizational

b. Operational/Technical

c. Marketing

d. Financial

3. Discuss the feasibility of the proposed study in the following aspects:

a. Organizational

b. Operational/Technical

c. Marketing

d. Financial
 4. Present the findings of the study in the following aspects:

a. Organizational

b. Operational/Technical

c. Marketing

d. Financial

Scope and Delimitation of the Study

This project examines the feasibility and potential success of establishing

a Merienda House, focusing on the local market situated along Tupi National

Highway, particularly in front of SEAIT School, targeting residents of Tupi, South

Cotabato. The study encompasses the evaluation of sales potential, market

demand, and consumer preferences for combo snacks and single snacks such

sandwiches, burgers, canapés, fries, breads, and juice.

The physical scope of the investigation extends to the restaurant

premises, covering a total area of 3,229.17 square feet. However, factors such as

macroeconomic trends, governmental regulations, and broader industry

dynamics are beyond the scope of this study. Additionally, the study does not

delve into the operational intricacies or financial projections of the proposed

restaurant.

Locale of the Study

The study will be conducted in Municipality of Tupi, National Highway

Barangay Poblacion, in front of the South East Asian Institute of Technology Inc.

School. We thought of building the business here because it is in front of the

school and it is also an advantage because our place is close to the highway and

it's easy to see, go to and find especially for those who drives and also for

tourists who visit the town of Tupi

Figure 1. Locale of the Study

Benefits of the Study

This study gives great importance to the following beneficiaries:

To the company, which might utilize this study as a tool to help with

decision-making, enhance current food products, and create new ones. This

could also give us a significant competitive edge over our rivals and help the

business achieve its goal of being well-known Merienda House in Tupi, South

Cotabato.

To the customers, they will be aware of the existence and current

standing of D’ Merienda House with a particular emphasis on individuals who

love eating snacks. They will be offered options to choose from that will fulfill their

needs and desires, as well as an expanded perspective.

To the community will gain knowledge about the store, its merchandise,

and the characteristics of the business. This could also give us an idea that D’

Merienda House is a really cozy restaurant that serves delicious food and has

attentive, friendly service within the community.

To the hospitality students that can use the study's findings as a guide

and reference to understand the topic and how it relates to the hospitality

business. Additionally, it provides them with ideas for making sure the hospitality

industry creates plans for improved service, particularly with regard to food and

beverage service.
 To the suppliers will generate income by offering products or services to

consumers or other companies. Building a connection with clients who make

consistent purchases of products or services can give the supplier a reliable

stream of revenue. Successful providers have the ability to establish a powerful

presence within their business and build customer brand awareness.

Definition of Terms

The following terms are defined conceptually and operationally for better

understanding of this study.

Appetizer- a snack or beverage that increases hunger that is typically

offered prior to a meal. An appetizer is typically the small-portioned first dish of a

multi-part meal, served to compliment an entrée.

Food and Beverage Services- are services that supply food and drinks. It

is used to serve food and beverages to customers at venues such as restaurants.

It aims to fulfill the needs of the client while keeping in mind their want for

specialty foods.

Hospitality Industry- encompasses a wide range of occupations, such as

accommodation, food and beverage, restaurants, hotels, etc. A subset of

services that assist individuals who want to travel or visit specific locations for

leisure. Is a large category of companies that offer services to customers.

Merienda- any dish or snack that is lower in amount than the typical "full

meal," which consists of rice and a complimentary viand. It's a smaller, less
formal meal that's not consumed at the usual meal times—breakfast, lunch, and

dinner.

Restaurant- is a place of business where customer can buy food or

drinks. A type of company where menus for different types of food and drinks are

available. And would provide clients with friendly services and an elegant

atmosphere.
 CHAPTER II

INDUSTRY ANALYSIS

Rival Industry

Nestled amidst the lush greenery of Tupi, South Cotabato, three hospitality

powerhouses vie for the hearts and palates of locals and visitors alike. First up is

JC's Inn & Resort, a serene retreat offering weary travelers a sanctuary of

relaxation and rejuvenation. With a focus on personalized service and top-notch

amenities, JC's ensures every guest leaves feeling refreshed and satisfied. Next,

we have Iyay Resto and Bar, a beloved neighborhood gem known for its warm

ambiance and hearty fare. Conveniently located at the heart of Tupi, Iyay's

welcoming atmosphere and comforting dishes have made it a go-to spot for

casual gatherings and intimate dinners. Rounding out the trio is Cafe Cerveza, a

chic oasis amidst the hustle and bustle of Tupi's bus terminal public market.

Here, patrons are treated to a sensory journey of gourmet delights, from artisanal

coffees to delectable pastries, all served in a stylish setting that's perfect for

catching up with friends or savoring a quiet moment alone. Together, these three

establishments embody Tupi's spirit of hospitality, each offering a unique

experience that reflects the rich tapestry of flavors and cultures found in South

Cotabato's charming countryside. Whether you're in search of tranquility,

community, or culinary adventure, you'll find it all here in Tupi.

1. JC's Inasal, Inn & Resort

JC's Inn & Resort welcomes guests with a dedication to top-notch service and

energizing experiences. Despite a smaller customer base, JC's commitment to

quality ingredients and attentive care sets it apart as a haven for genuine

hospitality seekers.

STRENGTHS WEAKNESSES

Their establishment has been in Their business is inconsistent

operation for a longer period of when it comes to food quality

time than ours, which is fresh to

the market.

The establishment's staff and The meal served at their

employees pay close attention to restaurant is quite costly.

their duties and responsibilities

when providing services to their

clients.

Their establishment is close to Their establishment is no

the road and people passing by longer frequented by

can easily see it. customers

2. Iyay Resto Bar

Iyay Resto and Bar stands out for its accessible location and cozy

ambiance, drawing a steady flow of patrons. However, the establishment faces

the challenge of fostering deeper customer connections to thrive in a competitive

market.

STRENGTHS WEAKNESSES

Large customer base due to The staff' service quality is

easily accessible location. inconsistent when it comes to

serving their consumers.

Their company is well-known, Their business involves light

attractive to young adults, and pollution from cigarette smoke,

has a loyal clientele. vehicle smoke, and dust.

Their company offers a free Their business sells food and

television karaoke, which other items at extremely high

attracts customers and costs.

encourages them to come back..

3. Cafe Cerveza

Cafe Cerveza captivates guests with its diverse menu and chic ambiance,

serving up a winning array of dishes and snacks alongside a wide selection of

both non-alcoholic and alcoholic beverages. Despite its acclaimed online

presence and commitment to quality, the establishment faces challenges like

location constraints and staffing issues, necessitating strategic adjustments to

continue thriving in the SOX region as a distinctive gathering spot for families and

friends alike.

STRENGTHS WEAKNESSES

Their establishment has been in Their company has limited space

operation for a longer period of and there is Limited seating

time. capacity.

Their company is well-known, has Their business is located far from

a lovely atmosphere, and their the highway and has not enough

employees are very approachable parking spaces.

and attentive.

Their establishment provides Their business offer high prices

guests with a wide range of menu that could reduce affordability for

options in addition to high-quality some patrons.

food and service.

Bargaining Power

Supplier

Businesses rely on certain suppliers to supply labor, materials, and other

necessities. When suppliers are able to use enough negotiating leverage to get

favorable terms and conditions for their goods, they are considered strong. It can

provide a business with an excellent and long-term product that the business can

use.

Supplies for chicken wings will be provided by Supreme Choice Inc.

(SCIFI) in Barangay Sulit, Polomolok, South Cotabato. Gecco Rice

Wholesale/Retail is our rice provider, for fries supplied by Javier Trading, and

3J'S BOXHUB, our Coca-Cola and Mountain Dew supplier in Polomolok, South

Coatabato. Citi Hardware and Construction Supply in Koronadal City will provide

the supplies for the building's construction, given that the necessary materials are

available there. Culinary supplies, cutlery, kitchen tools, furniture and other

restaurant materials will also provided by Citi Hardware in Koronadal City.

Customer

This business is reportedly solely operating out of the brand-new, single

Unli Chicken Wings restaurant in Tupi, South Cotabato. Potential clients include

residents of Tupi, staff members, teachers, and students at the nearby Seait

School, as well as visitors to Tupi who stop by the restaurant after a long trip.

Given that the company is located next to a school and on a roadway, they are

the ones who are eligible to become members. Currently, there are 73,459
people living in Tupi, South Cotabato, and approximately 16,000 students

enrolled in SEAIT school, aside from the staff and teachers.

Government Policy

Permits and Licenses

List of the requirements for obtaining a new business

establishment:

 PERMITS AND LICENSE

 BARANGGAY PERMIT

 BARANGGAY CERTIFICATION

 CEDULA

 BUSINESS PERMIT

 MAYORS PERMIT

 BIR

 SSS

 PHILHEALTH

 PAG-IBIG

 MENRO

 SANITARY CERTIFICATE

 FIRE SAFETY PERMIT

 BILLING STATEMENT
PERMITS & LICENSE REQUIREMENTS WHERE FEES

BUSINESS NAME / 1 VALID ID One shop, Stop 500

REGISTRATION MUNICIPAL OFFICE

BARANGGAY PERMIT SEC PERMIT BARANGGAY HALL 500

CEDULA BILLING TREASURER 500

STATEMENT OFFICE

SSS PROOF OF One shop, Stop 200 QUARTERLY

PAYMENTS MUNICIPAL OFFICE

PHIL-HEALTH PROOF OF One shop, Stop 512 QUARTERLY

PAYMENTS MUNICIPAL OFFICE

PAG-IBIG PROOF OF One shop, Stop 1062 WHOLEYEAR

PAYMENTS MUNICIPAL OFFICE

SANITARY URINE AND X- HEALTH SANITARY

RAY OFFICE 500

MENRO SEMINAR MENRO OFFICE NO PAYMENT

CERTIFICATE

FIRE SAFETY PERMIT SKETCH/ OFFICE OF THE 500

PICTURE OF BUREAU OF FIRE

 THE LOCATION (15% of regulatory

fees, minimum of

P.500)

BIR/ 0605 BUSINESS BIR OFFICE 500

PERMIT

BUSINESS PERMIT / ALL THE MUNICIPAL OFFICE 1,000

MAYORS PERMIT REQUIREMENTS

Note: Travel expenses are not included
 CHAPTER III

MANAGEMENT FEASIBILITY

Organizational Structure

Chick’NHunter is a unli chicken wings restaurant that will be

established in Tupi, South Cotabato to make profit as well as favorably

compete with the competitors. For this to be achieved, it has to ensure that

the business structure is right, as this will go a long way into determining

the goals and objectives that the business is going to achieve. Therefore,

in getting the foundation right, they should hire competent and also have

the experience necessary to help them achieve the goals and objectives.

The employees must also understand the core values, what the business

stands for, and also be able to communicate it effectively to others.

Organizational Chart

Figure 2. Organizational Chart

Employees Profile

A business must need and require an employee profile. One of the

things that the company needs to think about is choosing workers that are

more devoted, experienced, and knowledgeable about running the

business. Business owners will benefit more if their staff members are

sufficiently knowledgeable, productive, responsible, and committed to their

works and responsibilities.

Job description and Job Specification

POSITION JOB DESCRIPTION JOB SPECIFICATION

Owners  Accountable for  Has fulfilled the

the business's capital

expansion, obligations.

stability, direction,  Has continuously

and day-to-day patronized the

management. business

 Meeting with services.

service vendors or  Completed the

product suppliers necessary

to facilitate education and

delivery. training, if

 Examine, track, applicable, or

 and assess how demonstrated a

successful the willingness to do

company is. so within the

 Create and allotted time.

evaluate the

business’s vision,

mission, and

objectives.

 Establish risk

management.

 Establish

performance

evaluation system

for all employees.

Manager

 Provide  Need to be

guidance, knowledgeable

oversight, and about how the

management for business is run.

the cooperative's  Must possess a

overall daily minimum of two

business years'
 activities. experience

 Help the owners running a

create the cooperative or

development other business-

plan for the related activities.

cooperative.  Must be of good

 Assist the moral character.

employees and  Need to

staffs. complete in-

service and/or

pre-service

training.

 Ought to take

accountability for

their duties.

Cashier  Manages  Must be

financial knowledgeable

transactions. in handling

 Receives and monetary

gathers deposits transactions.

and payments.  Ought to take

 Take accountability

responsibility for for their duties.

 whatever money  Must be of

they received. good moral

 Prepares reports character.

on money  Must be willing

matters. to undergo pre-

 Perform such service and/or

other duties as in-service

the owners may trainings in

require. accounting.

 Must not have

been found

convicted in

any financial-

related criminal

prosecution.

Staffs

 Cleans the work  Keeps the

 Dishwasher
area's tables, kitchen

walls, cooking spotless,

and refrigeration correctly cleans

equipment, and and arranges

floors. soiled dishes,

  Clean garbage and prepares

cans and trash meals as

receptacles. needed.

 Understanding  Keeps the dish

of the safety and area tidy and

standard uncluttered.

operating  Installs sinks

procedures in and

relation to ware dishwashing

washing and machines at

sanitation in a dish stations.

commercial or  Keeps the

institutional food floors dry and

service setting. clean for the

 Responsible in duration of the

handling and shift.

applying

cleaning agents

and commercial

detergents.

 Accountable for  Accountable for

 Server
ensuring the serving food
 setup of the and drinks to

buffet table and the right place

proper client so that

service. customers may

 In charge of be seen clearly.

giving visitors to  Accountable for

the buffet monitoring

outstanding customers to

customer make sure

service. they're having a

 Assist the good meal and

cooker. addressing any

issues that may

arise.

 Plans, prepares,  Cooks food

 Chef
and cooks food according to

items to give predetermined

consumers the recipes and

best possible standards using

experience and grilling, frying,

 service. sautéing, and

 Help maintain other cooking

order and techniques.

efficiency in the  Prepares food

kitchen. items by

 Make sure to cutting,

handle food chopping,

properly, mixing, and

maintain preparing

sanitation, and sauces.

adhere to food  Maintain

storage hygiene and

guidelines. adhere to food

safety

regulations by

handling food

with care and

making sure it

is stored

correctly.

 Patrolling and  Accountable for

 Security
keeping an eye ensuring that,
Guard on activities on in the event of

the business's an emergency,

property on a a person,

frequent basis to consumers,

deter criminal company, or

activity and asset is

provide a secure protected.

atmosphere.  Accountable for

 Monitoring keeping an eye

standards for the on a certain

arrival and area, removing

departure of intruders, and

workers, guests, documenting all

and incidents that

automobiles. occurred while

 Providing they were

management working.

thorough  Safeguard the

information on assets,

daily operations employees, and

and any possible customers of a

incidents. business.

 Performing CPR
 or first aid when

needed

Recruitment and Selection Process

Every company wants to hire competent and effective staff

members, which is why this business is dedicated to hiring the most

qualified applicants through an active recruitment and selection process.

The steps involved in the recruitment process include finding the job

opening, examining the job specifications, evaluating applications,

screening, shortlisting, and choosing the best applicant. The proposed

business has a policy of giving all applicants and employees equal

employment opportunities.

The procedures involved in selecting candidates with the necessary

skills to take on a current or prospective job opening are referred to as the

selection process. The procedure for hiring and selecting candidates to fill

appropriate openings in this multipurpose cooperative's operations is

depicted in the picture below.

JOB CANDIDATE CANDIDATE FORMAL JOB

DESCRIPTION SELECTION INTERVIEW OFFER

The Posting The Review Initial Successful

Opens Interviews Candidates
Every
There has been application is Any candidate The chosen
word of a examined. A who made the applicant is
reported
 Figure 3. Recruitment Process

Compensation Package and Benefits

The Excellent compensation package and benefits can differentiate a

company from other employers in the Marketplace. A wellness Unli

Chicken Wings can vary greatly depending on the location, the taste of the

chicken wings, and the specific role of the employee. A business hires

people to achieve its organizational goal and candidates can join

companies to earn money strategy and advance their career. Companies

 that develop a competitive and well-designed compensation and benefits

strategy may enjoy these benefits.

The management of the proposed business shall comply with the

Department of Labor and Employment (DOLE) compensation law for the

regular employee. Every employee will enjoy the basic mandatory benefits

of SSS, Philhealth, Pag-ibig, and 13th month pay.

Depending on the position, all employees of the business

establishment will be paid in accordance to the mandates of Labor Code

of the Philippines for an eight ( 8 ) hour working days for six ( 5 ) days a

week. Furthermore, they will also entitle to have a vacation sick and other

mandatory leaves.

Salary Structure

POSITION NO. OF RATE MONTHLY ANNUAL TOTAL

EMPLOYEE PER SALARY SALARY SALARIES

S DAY EXPENSE

158,400.0
Manager 1 600 13,200.00 158,400.00
0

1 390 8,580.00 102,960.0 102,960.00

Cashier
0

Dishwasher 2 390 17,160.00 205,920.0 205,920.00

 0

1 500 11,000.00 132,000.0 132,000.00

Chef
0

1 390 8,580.00 102,960.0 102,960.00

Server
0

Security 1 390 8,580.00 102,960.0 102,960.00

Guard 0

TOTAL: ₱805,200.00

Company Policy

Attendance and Time-off Policies

The company's attendance standards specify when workers can take time

off and how to report absences or late arrivals to supervisors. Employees are

expected to arrive at work on time; a five-minute delay would result in a

twenty-odd peso salary decrease. Furthermore, if an employee arrives at

work thirty (30) minutes late, they will only be paid for a half-day rather than

ten (10) hours of work.

The penalties for not following a schedule were also outlined in this policy.

The employee is not permitted to miss work for three (3) days in a row

because this indicates that you are AWOL, or absent without formal leave.
 The attendance policy outlines the disciplinary measures that will be taken

against employees who miss more work than what the company allows.

Absent

When an employee miss’s work in accordance with their schedule and the

administrative notification procedure does not require that time off be arranged

and approved in advance, the employee is considered absent. Employees are

only permitted to miss work for two (2) consecutive days; beyond that, they would

be deemed AWOL.

Tardy

When an employee arrives at work beyond their assigned hour and leaves

the office early for a longer meal or break without permission, they are

considered tardy.

Time Clocks and Failure to Clock In/Out

Employees are required to follow established guidelines for recording their

actual hours worked. A missed clock in/out is a violation in company policy. This

includes:

 Failure to clock in/out on their designated time clock at the beginning

and/or end of their assigned time schedule.

 Failure to clock in/out on their designated time clock for the meal break.

 Failure to accurately and timely report time worked.

 Clocking in/out early (or late) of assigned shift without prior approval

Quality Assurance and Hygiene Policy

 Employees are responsible for maintaining high food quality, hygiene

standards, and timely service. Regular inspections and quality checks will

be conducted to ensure compliance with food safety regulations.

Dress Code and Appearance Standards

Employees shall adhere to the prescribed dress code and maintain a

neat and professional appearance at all times while on duty.

Health and Safety Compliance

Employees are responsible for maintaining a clean and safe

environment for both customers and fellow employees. They must follow

proper hygiene practices, adhere to safety protocols, and report any

concerns to management.

Conflict Resolution Procedure

Employees and employers shall address conflicts and disputes

promptly and professionally, following established protocols for resolution

and maintaining a positive work environment.

Terms and Condition

Quality- The restaurant ensures that every item on the menu satisfies the

concept's requirements. It is necessary to inform management right away if there

are any problems. We will take action appropriately as soon as we can.

Prices/offers- All prices of the restaurant food offers are all indicated in the

menu.
Cancellations- Every purchase is final. no cancellation of orders if clients have

already paid for the items and taken food from the sideboard or side table that

has the meal on display.

Payments- customers must pay first before taking meals from the sideboard or

side table where food is placed. We take two forms of payment: cash and G-

Cash. Order confirmation cannot be received until after payment has been

confirmed.

Liability- the responsibility of customers for their personal belongings, and they

should double-check and make sure of this before leaving restaurants.

 CHAPTER IV

MARKETING FEASIBILITY

This chapter discusses the product and service description,

company name, company logo, positioning, target market, projected

market share, place location, pricing scheme, marketing strategy,

promotion and advertising at the same time the company’s projected

sales.

Product and Service Description

The Chick’NHunter restaurant offers services to ensure that

customers have a wonderful dining experience, including greeting,

seating, and payment processing. A Chick’NHunter restaurant's also offers

products of unli chicken wing with different flavors and recipes, unli rice,

standard fries, and drinks that are featured on the menu including quality,

and consistency.

Company Name

The company name "Chick’NHunter" is a combination of the words

"Chicken," which is the primary item that our restaurant sells, and
 "Hunter," which describes both those who genuinely adore chicken wings

and those who are looking for unli chicken wings with a variety of flavors

and recipes.

Mission

The mission of our business are to: create long-term connections with our

customers; meet or surpass their expectations by providing excellent food and

services in a lovely setting; provide an exceptional dining experience by providing

a large assortment of delectable chicken wings and beverages in a comfortable

atmosphere; and generate a consistent rise in profits.

Vision

The vision of our business is to be the ultimate destination gor chicken wing

lovers in Tupi, South Cotabato, offering unlimited enjoyment and satisfaction.

Also, to bring joy and contentment to our clientele by offering amiable assistance

and delectable assortment of unli chicken wings at a fair price.

Goals

 To operate a profitable business while providing the best tasting, most

inventive and reasonably priced of assortment of unli chicken wings in the

market.

 Establish a strong presence in Tupi within six months.

 Maintain a customer satisfaction rating of at least 90%.

  Operate sustainably and responsibly in our community.

Company Logo

Figure 4. Company Logo

It

symbolizes

the meat of

our main
 product, the

CHICKEN.

The font's color corresponds to

the many sauces or flavors of our unli

wings, and its boldness exudes

confidence.

This represent our main product

which is the chicken wing.

Confident leader/owner that strives for

dominance and a reward of victory or

mark of honor

This shapes conveys

a sense of
energy, protectiveness, reliability, strength, and

purposefulness.

Represent a burning sensation

on our Business.

The melting

cheese is a

representation

delicious business of meal.

The ribbon symbolizes as unity, support,

and awareness, as well as an

celebration of achievement.
 The three dots represents the three owner of the

business

The three lines represent improves business agility, and promote growth.
Positioning

Chick’NHunter strategically positioned itself as Tupi's go-to place

for delicious food and enjoyable moments, offering to a diverse range of

customers including locals, students from neighboring schools, staff

members, teachers, and others who make a long drive to dine at our

restaurant. It provides services that are advantageous to the clients. As of

right now, it is the only unli chicken wing company operating in the

relevant area.

Target Market

The target market for Chick'NHunter are the people who live in

Tupi, the students at the neighboring school, the staff members and

teachers, and the customers or visitors who make the lengthy travel and

stop at our restaurant for dining.

Projected Market Share

The market share of Chick'NHunter is only 5%, while that of its

three competitors is 10% for Iyay Resto & Bar, which attracted customers

despite being a newcomer to the industry. JC's Inasal, Inns & Resort is the

next competitor with 30% of the market share, having been in business

longer than both Chick'NHunter Restaurant and Iyay Resto & Bar.

Furthermore, the largest competitor with 55% of the market share is Cafe
 Cerveza, which is well-known, has a large customer base, and is an

established business as compared to ours, which is new to the industry.

5%
10%
Café Cerveza

Jc's Inasal & Resort

Iyay Resto & Bar

30% 55%
Chick'Nhunter

Place Location

The ChickN’Hunter Restaurant is situated in Tupi National Highway,

Barangay Crossing Rubber, in front of the South East Asian Institute of

Technology Inc. School.

 Figure 5. Place Location

Pricing Scheme

Product Description Price

Unli Wings & Unli Rice Unli rice combo with ₱ 299.00

wings with different

flavors and recipes.

Unli Wings & Unli Rice & A combo of unli rice, ₱ 329.00

Unli Drinks unli drinks (coca cola

and mountain dew), and

unli wings with various

flavors and recipes.

Unli Wings Unli chicken wings with ₱ 279.00

different flavors and

recipes.
 Fries With a variety of flavors, ₱ 39.00

such as cheese, onion,

and barbecue.

Figure 6. Menu Scheme

Marketing Strategy

We utilize a variety of marketing strategies to interact with the public

and establish a connection with them. With the use of social media

marketing, technological marketing, and cultural relevance that caters

customers and promoting our offers.

 Social media marketing- with the use of social media sites like

Facebook, Instagram, and tiktok, which enable us to present our cuisine

and share feedback from customers.

 Technological marketing- we provide free Wi-Fi for customers to use

while dining and having a good time at our restaurant.

 Cultural relevance- our business involves fills the local tastes into our

menu offerings, thereby enhancing their attractiveness to Filipino

consumers.

Promotion & Advertising

  Flyers- flyers are used by our company to advertise our restaurant and

the goods we sell. It helps in attracting in customers, explaining a

company's particular selling offer, and conveying all of the features of its

goods and services.

 Posters- our company uses posters to advertise our restaurant. We will

hang them in the vicinity of the restaurant and anywhere else in our target

market that will attract in customers, deliver important information of our

restaurant, and create a lasting impression.

 Social Media- We'll use social media to spread the word about our offers

to Tupi families and students, and platforms like Facebook, Instagram, and

Tiktok to showcase our delectable menu items and offers.

Projected Sales

Menu Price Quantity Year 1 Year 2 Year 3 Year 4

Unli wings ₱ 299 1,848 552,552 607,807 668,588 735,447

& Unli rice

Unli wings

& Unli rice

& Unli ₱ 329 1,320 434,280 477,708 525,479 578,027 63

drinks

Unli wings ₱ 279 2,120 591,480 650,628 715,691 787,260

Fries ₱ 39 2,376 92,664 101,930 112,123 123,335

 Drinks ₱ 19 1,584 30,096 33,106 36,416 40,058

Total ₱ 1,701,072 ₱ 1,871,179 ₱ 2,058,297 ₱ 2,264,127 ₱

Sales Projection

* Increase of 10% Annually

Menu Rate Quantity Year 1 Year 2 Year 3 Year 4 Year 5

Unli Wings ₱ 130 1,848 240,240 264,264 290,690 319,759 351,735

&

Unli Rice

Unli Wings

& Unli Rice ₱ 140 1,320 184,800 203,280 223,608 245,969 270,566

& Unli

Drinks

Unli Wings ₱ 120 2,120 254,400 279,840 307,824 338,606 372,467

Fries ₱ 22 2,376 52,272 57,499 63,249 69,574 76,531

Drinks ₱ 12 1,584 19,008 20,909 23,000 25,300 27,830

Total ₱ 750,720 ₱ 825,792 ₱ 908,371 ₱ 999,208 ₱ 1,099,129

Cost of Sales

* Increase of 10% Annually

Summary of Distribution

Main Menu Distribution Quantity per Product

Unli Wings & Unli Rice 35% 1,848

Unli Wings, Unli Rice & Unli Drinks 25% 1,320

Unli Wings 40% 2,120

Total 100% 5,280

Number of Main Menu Sold ( 20 x 22 days ) = 440 x 12 = 5, 280.

 Sales
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
Add-ons Distribution Quantity per Product

Fries 60% 2,376

9%

10%
Drinks 40% 1,584

Total 100% 3,960

23% 59%

Number of Add-ons Menu Sold ( 15 x 22 days ) = 330 x 12 = 3, 960.

 Sales

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr