Ashley

BUSINESSPLAN
BUSINESS MANAGEMENT
TITTLE:4U GALLARIES
DATE;12/08/2024
INSTITUTION;CHUKA TECHNICAL AND VOCATIONAL COLLEGE
PRESENTER;ASHLEY KAVAYA
SUPERVISED BY;MR AMOS
EMAIL;bkavaya14 gmail.com
DECLARATION
I hereby declare that the business project is my original work and has not been submitted elsewhere for
the award of a diploma in any institution.
Name
Signature
Date
DECLARATION BY SUPERVISOR
This business plan has been presented with the approval under my supervision.
Supervisor name
Signature
Date
ACKNOWLEDGEMENT
I greatly thank the almighty God for being with me and also His guidance through the course I
pertake .To my daily inspiration and my motivator being my mum I also do appriciate her.
DEDICATION
I dedicate this work to my cherished parents for their financial support through out this time Ihave been
at college ,and my sisters and friends for their great encouragement to see my business plan
Is well done.May you also all live long to witness the fruit of my work.
Table of content
CHAPTER ONE
1.0:Business description…………………………….[1]
1.0:Business location,name and address…………….[1]

1.2;justification of opportunity………………{3]
1.3;form of ownership…………………..[4]
1.4;Nature or type of business………………..[5]
1.5:Industry and its charactaristics………[6]
1.6:Business goals…………………………[7]
1.7:Market entry and strategies………………..[8]
CHAPTER TWO
2.0;PLAN…………………………………………….[1]
2.1:customers……………………………………[2]
2.2:market share…………………………[3]
2.3:competitions and competitor…………………….[4]
2.4:pricing strategies and tactics…………………….[5]
2.5;methods of promotion and advertisement………….[6]
2.6:distribution strategies………………………..[7]
CHAPTER THREE
3.0:ORGANISATION AND MANAGEMENT PLAN…………………..[1]
3.1:Organisation structure………………[2]
3.2:Key management employees……………….[3]
3.3:Other supportive employees………………[4]
3.4:Recruitment,training,development and promotion policies……………….[5]
3.5:Remuneration…………………[6]
3.6:Licensing permits and by the law ………………..[7]
3.7:Support and management services……………[8]
CHAPTER F0UR
4.0 OPERATION PLAN …………………………[1]
4.1 Production/operation/manufacturing plan……………..[2]
4.2 Production facility equipment and capacity……………..[3]
4.3 Production inputs…………………..[4]
4.4 Production overheard and costs………………………[5]
4.5 Production/operation procedures………………….[6]
4.6 Production outputs……………………………………..[7]
4.7Production quality control and standardization…………………[8]
CHAPTER FIVE
5.0 FINANCIAL PLAN……………………………[1]
5.1Pre-0perational costs…………………….[2]
5.2 Estimated working capital…………….[3]
5.3 Projected cash flow statement………[4]
5.4 Projected income statement………….[5]
5.5 Projected balance sheet…………………[6]
5.6 Break even point analysis……………..[7]
5.7Profitability ratio……………………………[8]
5.8 Liquidity ratio……………………………….[9]
CHAPTER 1
1.0 BUSINESS DESCRIPTION
The name of my business will be 4UGALLARIES and it will be dwelling in taking photoshoots and
videos mainly is to capture your great moments with the best quality
Pictures.And the address of my business will be.
4U gallaries ,
P.O. BOX 979,
NAIROBI
1.1 BUSINESS NAME ,LOCATION AND ADDRESS

My business name will be 4UGALLARIES.It will be located at Nairobi county at Huruma
opposite the Reedemed Gospel church.
4U GALLARIES
P.O BOX 979,
NAIROBI
Telephone no 0720051405
Email:bkavaya 14 gmail.com
1.2 JUSTIFICATION OF OPPORTUNITIES

Because I have come up with 4UGALLARIES company,I would like to hire full time
working people to assist my own company grown.The increase in marketing my own job
And also increase in sale should be more than cover of the additional payroll
expenses.The detailed analysis is attached.Our main is to make profits and build our
own company.
1.3 FORM OF OWNERSHIP

This business will be under partnership because we need some patners to enhance it
simplicity and flexibility.And this is mainly to make better decisions of business.
1.4 TYPE OF BUSINESS

The business mainly will be dealing with photographies and videographies.Also at any
given sessions or occations like wedding,birthday parties and graduations ceremonies.
We will be able to take streaming.
1.5 INDUSTRIES AND ITS CHARACTARISTICS

The industry under which this business belongs is photography.We actually do this
for purposely capturing the great moments with our own shoots.
1.6 BUSINESS GOALS

1.6:1 SHORT TERMS GOALS
To market the business all place outside Nairobi.
To attend to our clients
To have a website which will refer the customer to the business
1.6.2 LONG TERM GOALS
To expand the business and have many branches
To employ atleast 5 staffs for easy operation
To be the most recognized business in the country
1.7 MARKET ENTRY AND STRATEGIES
4U GALLARIES approaches to expanding into a big company and to reap the
benefits.
The main reason for this is to diversify operation ,finding new business opportunities
,gaining brand recognition in new markets and earning more revenue.
And the main growth strategies is to ensure that I increase market share and
revenue ,aquiring assets and improving 4UGALLARIES products and service.
CHAPTER TWO
2.0 MARKETING PLAN
Main aim for us in starting this business is to provide better services to people
People will consider this since wedding,birthday parties,graduations and etc must be
conducted and will need our service.
The price will be determined with how long the occasion will be conducted.
The business will be advertised in all social media platforms to be recognised easly by people.
After I have analysed the market,I will come up with a market strategy
Which include;
1.Identification of target buyers.
2.The market segment in which I will compete.
3.Reason why the service I offer is unique
4.My pricing philosophy.
5.My plans for market research.
6.My ongoing service development plans.
2.1 CUSTOMERS
I will mainly focus on families,small business and newly engaged couples.I will also focus on
elementary,middle and highschools in the area to be able to provide school portraits for
students.
2.2 MARKET SHARE

This given service can be needed by 1000people in a month.
We mostly target families,small business and newly engaged couples.The business tergets
1000-5000 customers in a month. As the business starts we expect to have market share of
25%at the begining of the year and 55% at the end of the year.

Ashley

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BUSINESSPLAN

INSTITUTION;CHUKA TECHNICAL AND VOCATIONAL COLLEGE

SUPERVISED BY;MR AMOS

1.0:Business location,name and address…………….[1]

1.5:Industry and its charactaristics………[6]

1.7:Market entry and strategies………………..[8]

1.1 BUSINESS NAME ,LOCATION AND ADDRESS

1.2 JUSTIFICATION OF OPPORTUNITIES

1.3 FORM OF OWNERSHIP

1.4 TYPE OF BUSINESS

1.5 INDUSTRIES AND ITS CHARACTARISTICS

1.6 BUSINESS GOALS

2.2 MARKET SHARE

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