Internet Research-For-Business Report Grp2

To be
presented
by Mr/Ms.
INTERNET Alob
Belaro
RESEARCH Barriso
Calixto
Camantigu
FOR BUSINESS e
Conanan
Crisostom
GROUP 2 o
Trongcoso
KINDS OF RESEARCH
Alob, Paul
Belaro, Vince
Exploratory Experimental Descriptive Historical
Research Research Research Research
 Is defined as the  is any research  Aims at defining or  “Attempts to systematically

conducted with a giving a verbal recapture the complex
initial research into
nuances, the people,
a hypothetical idea. scientific approach, portrayal or picture of
meanings, events, and even
where a set of a person, thing, event, ideas of the past that have
 This is were variables are kept group, situation, and influenced and shaped the
researcher has an constant while the etc. present”. (Berg & Lure,
other set of variables 2012, p. 305)
idea or has observed  Relies on wide variety of
are being measured  This is liable to
something and as the subject of repeated research sources, both primary and
seeks to understand secondary including
experiment. because its topic unpublished material.
m5ore. relates itself only to a  Primary sources – Eye
 Independent Variable certain period or a witness accounts of events,
– are the variable the limited number of oral or written testimony,
experimenter years. found in public records &
legal documents, minutes
manipulates.
of meeting, Located in
 Dependent Variable –  Based on your universities archives, library
are the variable that descriptive studies and etc.
the experimenter about a subject , you  Secondary sources- oral or
measures. develop the written, secondhand
inclination of accounts of events, found
in textbooks, encyclopedia,
conducting further
journal,articles,newspaper,
studies on such topic. biographies, films and tape
recordings
COMMON TYPES OF Barriso, Kent
Trongcoso,
BUSINESS RESEARCH Almario
QUANTITATIVE RESEARCH:
SURVEY RESEARCH
Is defined as the process of conducting

research using surveys that are sent to survey
respondents.
The data collected from surveys is then

statistically analyzed to draw meaningful
research conclusion.
CORRELATIONAL RESEARCH
 Correlate two or more variables.
 Shows relationships or connectedness of two factors,

circumstances, or agents called variables that affect
the research.
 It is only concerned in indicating the existence of a

relationship, not the causes and ways of the
development of such relationship.
CASUAL-COMPARATIVE RESEARCH
 Is an attempt to identify a causive relationship

between an independent variable and a dependent
variable.
 It find out the cause of certain occurrences or non -
occurrences.
 This is achieved by comparing the circumstances

associated with observed effects and by nothing the
factors present in the instances where a given effect
occurs and where it does not occur.
EXPERIMENTAL RESEARCH
 Is a systematic and scientific approach to research in

which the researcher manipulates one or more
variables, and controls and measures any change in
other variables.
 Proving a theory.
 Conducted to be able to predict phenomenons.

ONLINE RESEARCH/ LITERATURE
RESEARCH
 Gathering information using the internet, books,

journals, articles, magazines, and etc.
QUALITATIVE RESEARCH:
INTERVIEW RESEARCH
 Gives important information critical to some

business.
 The respondents can answer these open ended

questions at a length and the direction of the
conversation or the questions being asked can be
changed depending on the response of the subject.
FOCUS GROUP RESEARCH
 Conversational/ communicational.
 Set of individuals selected specifically to understand

their opinions and behaviors.
 It is usually a set of group which is selected keeping

in mind, the parameters for their target market
audience to discuss a particular product or service.
ETHNOGRAPHIC RESEARCH
 Time consuming and can be expensive.
 It involves the researcher to adapt to the natural

environment and observe its target audience to
collect data.
 Generally used to understand cultures, challenges or

other things that can occur on that particular setting.
CASE STUDY RESEARCH
 Most important in business research.
 It is also used as a marketing collateral by most

business to land up more clients.
 It is conducted to assess the customer satisfaction,

the document the challenges were faced and the
solutions that the firm gave them.
WEBSITE VISITOR PROFILING RESEARCH
 Website intercept surveys is something new that

come up and is quite helpful in the business sector.
 It is an innovative approach to collect direct

feedback from your website visitor using surveys.
 In recent times a lot of business generation happens

online and hence it is important to understand the
visitors of your website as they are your potential
customers.
THE RESEARCH Conanan,
Joan
PROCESS Camantigue,
John King
STEP 1
IDENTIFY THE RESEARCH PROBLEM
(INTRODUCTION)
 Specify a problem.
 Justify a problem.
 Suggests a need to study the problem for audiences

(Significance of the study).
STEP 2
REVIEW THE LITERATURE
LOCATE RESOURCES
SELECT RESOURCES
 Books
 Journals
 Electronic resources
 Determine the relevant for the topic.
 Summarize resources in a literature review.

STEP 3
DEVELOPMENT OF THEORETICAL FRAMEWORK
AND CONCEPTUAL FRAMEWORK
 A vital part of the research process and is important

in alerting you to potential problems before they
occur.
STEP 4
CLEARLY DEFINE TERMS AND CONCEPTS
(DEFINITION OF TERMS)
Terms and concepts are words or phrases

used in the purpose statement of the study or
the description of the study.
STEP 5
SPECIFY A RESEARCH PURPOSE
 Major intent of the study.
 The participants of the study.
 The location of the study.
 Design data collection procedure.

STEP 7
ANALYZE AND INTERPRET THE DATA.
(CONCLUSION)
 Take the data apart to look at individuals responses.
 Represent the data in the tables, figures, and

picture.
 Explain conclusion from the data that address the

research question.
STEP 6
COLLECT THE DATA
 Determine the data collection method.
 Select the individuals to study.
 Obtain permissions.
 Gather the data.

THE RESEARCH Crisostomo,
Gabriel
PROBLEM Maureen
RESEARCH PROBLEM MEANING:
 Cause why you conducted the research.
 Goal of research is to discover and introduce new

practices, strategies techniques in solving problem.
 You consider research as the remedy for getting over

any problem.
 Problem will lead you to a specific topic to focus on

STEPS IN RESEARCH PROBLEM
1. Identify a broad topic
2. Identify a narrow topic from the broad

topic
3. Raise questions
4. Formulate objectives
WAYS OF STATING
Problem Statement – Illustrates what’s wrong,

what’s missing, what we don’t know or need to
know better, and what needs to be done.
Research Objective/Questions - Specific

things you will achieve (or questions you will
answer) in your research in order to
accomplish your overall purpose.
MAIN CHARACTERISTIC OF RESEARCH
PROBLEM
 1. RESEARCHABILIT Y- observation or other data
collection in the real world can provide the answer.
 2.THEORETICAL- should be important and worth

investigating.
 3. ORIGINALIT Y- should not be already been studied

thoroughly by others.
 4. RELEVANCE- useful in terms of their relevance of

the situation.
 5. FEASIBILIT Y- concerns the possibility of whether
the research problem can be conducted in terms of
the means, resources, cost and time to complete the
study.
 6. NARROW DOWN PROBLEM- should be specific

researchable problem.
ELEMENTS OF Mark, Calixto
RESEARCH PROBLEM
ELEMENTS OF RESEARCH PROBLEM
 1 . Aim or purpose of the problem for the investigation.

 WHY?
 2. The subject matter or topic to be investigated.
 WHAT?
 3. The place or locale where the research is to be conducted.
 WHERE?
 4. The period of time of study during which the data are to be
gathered.
 WHEN?
 5. Population or universe from whom the data are to be
collected.
 WHO? Or WHOM?
THAT’S ALL
THANK YOU

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To be

 Is defined as the  is any research  Aims at defining or  “Attempts to systematically

Is defined as the process of conducting

The data collected from surveys is then

 Correlate two or more variables.

 Shows relationships or connectedness of two factors,

 It is only concerned in indicating the existence of a

 Is an attempt to identify a causive relationship

 This is achieved by comparing the circumstances

 Is a systematic and scientific approach to research in

 Conducted to be able to predict phenomenons.

 Gathering information using the internet, books,

 Gives important information critical to some

 The respondents can answer these open ended

 Set of individuals selected specifically to understand

 It is usually a set of group which is selected keeping

 Time consuming and can be expensive.

 It involves the researcher to adapt to the natural

 Generally used to understand cultures, challenges or

 Most important in business research.

 It is also used as a marketing collateral by most

 It is conducted to assess the customer satisfaction,

 Website intercept surveys is something new that

 It is an innovative approach to collect direct

 In recent times a lot of business generation happens

 Suggests a need to study the problem for audiences

 Determine the relevant for the topic.

 Summarize resources in a literature review.

 A vital part of the research process and is important

Terms and concepts are words or phrases

 Major intent of the study.

 The participants of the study.

 The location of the study.

 Design data collection procedure.

 Take the data apart to look at individuals responses.

 Represent the data in the tables, figures, and

 Explain conclusion from the data that address the

 Determine the data collection method.

 Select the individuals to study.

 Gather the data.

 Cause why you conducted the research.

 Goal of research is to discover and introduce new

 You consider research as the remedy for getting over

 Problem will lead you to a specific topic to focus on

1. Identify a broad topic

2. Identify a narrow topic from the broad

Problem Statement – Illustrates what’s wrong,

Research Objective/Questions - Specific

 2.THEORETICAL- should be important and worth

 3. ORIGINALIT Y- should not be already been studied

 4. RELEVANCE- useful in terms of their relevance of

 6. NARROW DOWN PROBLEM- should be specific

 1 . Aim or purpose of the problem for the investigation.

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