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    Ntrepreneurship: Unit 1 Lesson 1.4

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    Archi Archi
    This document discusses business plans and branding. It defines a business plan as a written document that outlines the future activities of an existing or proposed business venture. A business plan brings together key elements of a business, including details about the innovation, costs, sales, and expected profits. It serves as the blueprint of a business. The document also discusses branding, defining a brand name as a name or mark intended to identify a seller's product and differentiate it from competitors. Brand names consist of letters, words or numbers that can be verbalized. A logo or brand mark appears as a symbol designed with distinctive lettering or colors. Trademarks are adopted by sellers and given legal protection. Creating an effective brand considers criteria like

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    Ntrepreneurship: Unit 1 Lesson 1.4

    Uploaded by

    Archi Archi
    23 views10 pages
    This document discusses business plans and branding. It defines a business plan as a written document that outlines the future activities of an existing or proposed business venture. A business plan brings together key elements of a business, including details about the innovation, costs, sales, and expected profits. It serves as the blueprint of a business. The document also discusses branding, defining a brand name as a name or mark intended to identify a seller's product and differentiate it from competitors. Brand names consist of letters, words or numbers that can be verbalized. A logo or brand mark appears as a symbol designed with distinctive lettering or colors. Trademarks are adopted by sellers and given legal protection. Creating an effective brand considers criteria like

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    This document discusses business plans and branding. It defines a business plan as a written document that outlines the future activities of an existing or proposed business venture. A business plan brings together key elements of a business, including details about the innovation, costs, sales, and expected profits. It serves as the blueprint of a business. The document also discusses branding, defining a brand name as a name or mark intended to identify a seller's product and differentiate it from competitors. Brand names consist of letters, words or numbers that can be verbalized. A logo or brand mark appears as a symbol designed with distinctive lettering or colors. Trademarks are adopted by sellers and given legal protection. Creating an effective brand considers criteria like

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    23 views10 pages

    Ntrepreneurship: Unit 1 Lesson 1.4

    Uploaded by

    Archi Archi
    This document discusses business plans and branding. It defines a business plan as a written document that outlines the future activities of an existing or proposed business venture. A business plan brings together key elements of a business, including details about the innovation, costs, sales, and expected profits. It serves as the blueprint of a business. The document also discusses branding, defining a brand name as a name or mark intended to identify a seller's product and differentiate it from competitors. Brand names consist of letters, words or numbers that can be verbalized. A logo or brand mark appears as a symbol designed with distinctive lettering or colors. Trademarks are adopted by sellers and given legal protection. Creating an effective brand considers criteria like

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 10

    e ntrepreneurship

    Unit 1
    Lesson 1.4
    BUSINESS PLAN
    BRAND NAME, LOGO and
    e ntrepreneurship
    What is a Business Plan
    -A written document that
    outlines the future activity for
    an existing or proposed business
    venture
    e ntrepreneurship
    What is a Business Plan
    -A formal written expression of the
    Entrepreneurial Vision, describing the
    strategy, and the operations of the
    proposed venture.
    e ntrepreneurship
    What is a Business Plan
    -A document that brings together the key
    elements of a business that includes the
    details about the innovation, the cost, sales
    and expected profits.
    -The blue print of a business.
    e ntrepreneurship

    Unit 1
    Lesson 1.4
    BUSINESS PLAN
    BRAND NAME, LOGO and
    CHARADE
    [Recognizing the common
    Logos through actions]
    BRAND
    Name or mark that is intended to identify the seller’s product and
    differentiate it from the competitors.

    BRAND NAME
    Consist of letters, words or numbers that can be verbalized.

    BRAND MARK / LOGO


    Part of brand that appears in the form of symbols designed in
    distinctive lettering or colours.

    TRADE MARK
    Adopted by seller and given legal protection under DTI
    • Make it easy to identify the product or service

    • Assures the buyers that they get the same quality of


    products

    • Reduces price comparison

    • Provides legal protection

    • Helps in product market segmentation


    Word Association and Distinctiveness
    Memorabilty
    It should Legal and
    suggest Pronounceability
    about your product,
    Limitations
    requirements
    Easy Capable
    toservice
    pronounce
    Simpleorand
    for and remember
    innovation
    registration
    short
    e ntrepreneurship
    Assessment: DEADLINE ?
    LASt Day
    1. Create and Design a Company Name and Logo for your propose innovation.
    2. Create and design a Product Name and logo for your propose innovation. [the name
    and logo must be digitally edited if to be submitted on the last day of this subject.]
    3. What are the criteria being used for choosing your brand name?

    What to bring tomorrow?

    Bond Paper, Coloring Materials

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