Ntrepreneurship: Unit 1 Lesson 1.4
Ntrepreneurship: Unit 1 Lesson 1.4
Ntrepreneurship: Unit 1 Lesson 1.4
Unit 1
Lesson 1.4
BUSINESS PLAN
BRAND NAME, LOGO and
e ntrepreneurship
What is a Business Plan
-A written document that
outlines the future activity for
an existing or proposed business
venture
e ntrepreneurship
What is a Business Plan
-A formal written expression of the
Entrepreneurial Vision, describing the
strategy, and the operations of the
proposed venture.
e ntrepreneurship
What is a Business Plan
-A document that brings together the key
elements of a business that includes the
details about the innovation, the cost, sales
and expected profits.
-The blue print of a business.
e ntrepreneurship
Unit 1
Lesson 1.4
BUSINESS PLAN
BRAND NAME, LOGO and
CHARADE
[Recognizing the common
Logos through actions]
BRAND
Name or mark that is intended to identify the seller’s product and
differentiate it from the competitors.
BRAND NAME
Consist of letters, words or numbers that can be verbalized.
TRADE MARK
Adopted by seller and given legal protection under DTI
• Make it easy to identify the product or service