Social Media Usage in the Philippines

Presentation by: Inigo Miguel I. Delfin; 10BLV Passed to: Sir Ladice Tumbagahon
 SOCIAL MEDIA
What is Social Media? How does this affect our lives in the
present? How big is this currently? According to research, social media
is a term used to describe applications and websites that allow its
users to communicate, interact, collaborate, and share content with
one another. In simple words, social media enables us to virtually
interact with those around us. These applications most especially give
importance to communication and interaction, allowing us to connect
with someone who may be far away.

Types and Examples of Social Media:

The types and examples within social
media include the following:

1. Social Networking – Social networking

sites and applications help users connect
with family, friends, and businesses. It
allows users to share
 thoughts, feelings, upload content (i.e. photos, videos, and music). That
being said, this type focuses on the user and the business. These help
businesses by providing a platform to easily and directly reach their customers
for advertisements and other important business-related data. Examples of
these include Facebook, Twitter, etc.

2. Social Review sites – These social media sites allow for interactions
between the customer and the business by providing reviews and ratings of the
business. These include sites such as Yelp, Trip Advisor, etc.

3. Image sharing sites – Image sharing sites and applications allow for the
sharing of images, illustrations, infographics, and more; which spark
communication These include sites such as Instagram, Snapchat, etc.

4. Video hosting sites – Sharing media in the form

of videos, trailers, etc. Applications and websites
under this include Youtube, Vimeo, etc.

5. Community Blogs – Websites and applications

that allow for shared blogging for those who can’t
manage a self-hosted blog.
Examples of these sites include Tumblr and Medium.

6. Discussion Sites – These sites focus on the ability of the user to strike a
conversation and ask questions. By this, users can freely communicate and
share each one’s knowledge and insights. Examples of these include Reddit
and Quora.

7. Sharing Economy Networks – This type of social media allows people who
need something to find people who can provide those needs. This type of social
media is unique as it provides opportunities for the user not found in other
social media sites. Examples of these include AirBnB and Rover.

Uses, Advantages, and Disadvantages of Social

Media:
Mainly, Social media is used for
communication. Social media provides a platform
and tool for people to communicate and interact with
one another online. This also allows the
communication of information, emotions, and
opinions within society. Second, social media is
used to make collaboration.
within a group easier and more convenient. This helps people become
more productive and mitigates the stress brought to people by physical
collaborations. Third, social media also provides a medium to share media
such as photos, videos, illustrations, and many more. This helps one to
express oneself with confidence and helps that confidence reach more
people. Other than this, it also is used to provide entertainment in the form
of videos and online games. Lastly, Social media is used in building small
and big businesses alike. In business, social media provides them with
many benefits, such as a medium for reviews, surveys, advertising, and
brand monitoring. That being said, it can be seen that for entrepreneurs,
social media is one way to build up their business as it easily connects
them to their target market and possible customers.
Despite the many uses of social media, it
also has its pros and cons. Advantages in
social media include the broadening of the
capabilities of education, global
communication, online marketing and
businesses, and fast news reporting.
On the other hand, the use of social media also has its disadvantages.
One of the biggest problems revolving around social media and the
internet is online privacy protection. Because of its virtual nature,
people can easily get scammed and can get harmed by many illegal
ways involving privacy. Besides this, social media platforms are also
the roots of cyber bullying, which affects many social media users
today. This causes harm to one’s mental health and can even cause
problems such as suicide. Another disadvantage is addiction. Many
young teenagers and adults’ lives revolve around social media. This
changes lifestyle habits which can harmfully affect the health of the
user and those around them. Lastly, in line with addiction, social media
also limits a person’s physical connection and interactions with society.

On the extreme, it can even change a person’s

perception and view towards life, leading to a
change in personality that affects the current
relations of a person. Based on the facts
stated about social media, we must learn to
keep a balance with this and our personal life
to maximize its use without causing harm to
ourselves.
 Common Behaviors in Social Media in the Philippines
as of January 2020; Range: 16-64 years of age
In this time of age, social media is
sited/Used Social Network or Messaging everywhere, and it is taking up big parts
ervices of society. One way people use social
media is communication through social
networking and messaging apps and
websites. In the past month of January
2020, the data has shown that all
respondents (100%) have used social
Have networking/messaging sites recently.
Used
100% This shows how big the impact to our
communication social media brings to
us. It makes communication more
accessible and less of a hassle, as it
Figure 1. Percentage of people who have enables users to communicate, interact,
used/visited social network/messaging
services in the past month. and express themselves to other people
with shared interest in just one click of a
button.
 Though, social networking and
messaging may be one of the most well-
known types of social media, there are
other types too, as mentioned above. To
get a wider perspective of how big social Actively Used/Participated in Social
media really is, we have to take a look on Media
the affects of other forms social media
takes. In figure 2. it has been found that in
the past month of January 2020, 93%
have used social media actively ; while Inactive
only 7% of the Philippines’ population has 7%
not. This is big; because this explains how
Filipinos rely on social media in their daily
lives, may it be a teenager or an adult.
Active
Besides this, it can be concluded that, 93%
especially during the pandemic,
everything is going digital. And with the big
help social media brings to small and big Figure 2. Percentage of active and inactive
businesses, the active use/users of this in social media users in the past month.
the population will tremendously grow.
 Studies have proved that overuse of
social media can pose many harmful
effects to the user, mentally and
physically. That being said, it is important
Average Amount of Time per Day usingto see the amount of time Filipinos use
Social Media social media everyday, so we know how to
Measured in hours limit this. According to the data found in
Aver
the Digital Report 2020 of We Are Social
age Inc., the average amount of hours spent
Time
13% by Filipinos on social media apps and
(3.53 sites are 3.53 hours/13% of the whole day.
)
Oth That being said, studies have proven that
er
Act the Philippines is one of the countries with
iviti the highest time spent on social media. It
es is recommended to limit one’s usage to
87
% around 30 minutes or even less in a day.
(20 However, in this trying time, spending only
.47 spent by users on
Figure 3. Average Hours 30 minutes on social media can be a
social media. )
challenging task, that is why we must
keep in mind that the lesser time we
spend, the lesser harmful effects we
experience.
 Average Number of Social Media Accounts
per Internet User
Num Figure 4. Average number of social
ber
12 media accounts per internet user from
of 10 10.4 2019-2020
Acco 9.9
unts 8
Note: Average amount for 2019 has
6 been sourced from the Digital Report
4 2019 of We Are Social Inc. (url:
https://www.slideshare.net/DataRepor
2 tal/digital-2019-philippines-january-
0 2019-v01)
2019 2020
Year

Due to the high amounts of social media apps coming and going, people
gain and loose accounts more and more every so often. As you join/participate
new social media accounts, the more accounts you get. This is because
accounts from different application and websites do not overlap. Having many
accounts can lead to struggles in maintaining and remembering information,
such as passwords. However, companies like Google, now prioritize 1 account to
be use by a user on many different websites/apps of social media, which makes
it easier for the user to maintain. In figure 4. above, it can be seen that the
average amount of accounts per internet user has dropped
from 2019 (Average of 10.4 accounts) to 2020 (Average of 9.9 accounts). This
could be the effect of what companies such as Google are doing to lessen the
hassle of managing many accounts. Despite this, it can be observed that the
average did not drop very much, as this could also be caused by the
disappearance of some social media websites/apps within the span of 2019-2020.
 Lastly, the final common behavior of
Filipino social media users is the personal
purpose for social media. It has been
mentioned that social media helps a lot in
fields of work that are in need of marketing,
Percentage of Internet Users who use Social Media f
collaboration, and advertising. That being Work Purposes
said, it can be concluded that social media is
just as much a work platform to a platform
for entertainment. In figure 5. on the right it
can be seen that 60% of the Filipino
respondents, use social media in their work. Other
Purposes
This is believable as social media can boost 40%
productivity and enhance someone’s work Work
life. That being said, we must still manage to 60%
keep a balance of using this to our own lives.
We must not use work as an excuse to
overuse social media, as this can cause
harmful effects to you. In conclusion, as a
Filipino citizen, it is important to analyze our Figure 5. Percentage of social media users
that use its services for work purposes.
own personal behaviors in using social
media to help us balance out the benefits
and disadvantages brought to us by social
media.