Understanding Communication
Understanding Communication
Understanding Communication
COMMUNICATION
COMMUNICATION
• Electronic communication- Radio, TV, and video are the most common means of mass communication
DEVELOPING THE COMMUNICATION PROCESS
• Adapting to your audience- involves learning something about the people you address
• Individual characteristics- person’s personality, interests, and aspirations
• Cultural characteristics- age, religion, and national and ethnic background knowledge
• Sociological characteristics- their affiliations, educational background, their occupation
DEVELOPING THE COMMUNICATION PROCESS
• Interpreting feedback- analyzing people’s responses that express what they think, feel, and observe
about our messages