Marketing Plan

GROUNDED
to keep you up, not weigh you down

Emily Carr, Keely Frens,
slidesmania.com
Caroline O’Donnell, Abbey Robinson

GROUP ROLEs
Grounded - The Nut House Incorporated
Meet Our Team
Abbey Caroline Emily Keely

slidesmania.com
Co - Marketing Manager Co - Marketing Manager Chief Executive Officer

Director of Finance
Social Media Manager Website Designer Graphic Designer
BUSINESS PROFILE
Business Name & Head Office Address
Business Name: The Nut House, Incorporated

Head Office Address:
1405 James Avenue
Waco, Tx, 76706
Person In Charge
Keely Frens - CEO

(847) 917-6608
[email protected]
slidesmania.com
Contact Information
Phone Number: (254) 454-3719

Website Address: www.wearegrounded.com
EMPLOYEES
Behind the Scenes of Grounded
Calvin Cordozar Broadus Jr. (“Snoop”) - Customer
Service Director
● Monitors customer reviews
● Handles returns and replacement of damaged product
● Holds live Q&A sessions on our website and social media platforms to encourage customer
engagement and provide information regarding our product
Martha Stewart - Order Manager
● Keeps track of orders being received

● Creates shipping labels
● Makes sure our product is sent
slidesmania.com
Edward Cullen - Product Assembly

Technician
● Assembles the packs
● Conducts quality control assessments to make sure no damaged or expired product is
shipped out
● Orders supplies to make the packs
MARKETING PLAN
Goals
● In 6 month we want to sell 200 12-packs & reach our target audience with marketing
● After 6 months, we want to introduce 2 new coffee flavors and afterwards start
featuring a new specialty flavor of the month
● In 1 year we want to have 4 full-time employees making a livable earning
Product
Variety packs including all the essentials (coffee, milk, sweetener) to

make lattes on the go all in convenient, sustainable packaging [$30 for
a 12 pack]
slidesmania.com
Target Audience
Our target audience is on-the-go individuals who need a little pick me up

during their busy day. This could be a great option for anyone who doesn’t have
time to make coffee in the morning or the individuals who don’t have access to
affordable lattes.
MARKETING STRATEGIES
One
We will use Instagram Ads for the entire 6 month campaign to reach people in
our target audience. Instagram is a huge platform for people spanning all ages,
so we feel this can reach a lot of people.
Two
We will assemble PR Packages including our product, as well as merchandize with

our logo to send to influencers in exchange for an honest review. We will hand pick a
few influencers from TikTok and Instagram to do this. We may look into influencers
who may be focused on being outdoorsy or food focused.
slidesmania.com
Three
We will spend $3,000 on running TikTok ads. This amount of money will
accrue 300,000 views, so the hope is we will reach people who would be
interested in this product.
MARKETING STRATEGIES
Four
We will create stickers and hand them out to people. Stickers are a big
commodity among people around our age, so we believe this will be a valuable
marketing tool. We are planning on ordering 1,000 stickers.
Five
We will be using our webpage to advertise as well. One of our employees,

Snoop, will be hosting live Q&As on our webpage and social media platforms
to bring in a market base.
slidesmania.com
Six
We will hand out free samples of our product at the Waco Downtown Farmers
Market. This weekly event features our target demographic of individuals who value
sustainability and the outdoors. It would be a great way to connect and form
relationships within our community in order to gain customers.
slidesmania.com
MARKETING TIMELINE
slidesmania.com
BUDGET
Product
Item Cost
Compostable Paper Packaging $143.76
Shipping (Packaging & Handling) $1,751.92
Amazon Individual Seller Fee ($0.99/item sold) $198.00
Coffee (12 lbs., Fair Trade Organic Nicaragua Segovia Dark Roast) $155.56
Powdered Oat Milk (4 lbs., Anthony’s) $87.92
slidesmania.com
Stevia (4 lbs., MicroIngredients) $25.60

Total $2,362.76
BUDGET
Marketing
Item Cost
Instagram Advertising ($0.60/click; 2,500 clicks/mo.) $9,000
TikTok Advertising ($10/thousand views; 100,000 views) $3,000
Influencer PR Packages (10 small influencers; includes free box and custom Shutterfly mug $79.90
($7.99/mug))
Website (Squarespace; $23/mo.) $138

Stickers (1,000 stickers) $160
slidesmania.com
Waco Downtown Farmers Market ($65/day; Saturdays) $1,560

Total $13,937.90
BUDGET
Personnel
Item Cost
1 Full-Time CEO ($30/hr) $28,800
3 Part-Time Team Leaders ($25/hr; 20 hr/wk) $36,000
3 Part-Time “Grounds Keepers” ($15/hr; 15 hr/wk) $16,200
Total $81,000
slidesmania.com
BUDGET
Total
Item Cost
Product $2,362.76
Marketing $13,937.90
Personnel $81,000
Total $97,300.66
slidesmania.com

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GROUNDED

to keep you up, not weigh you down

Caroline O’Donnell, Abbey Robinson

Meet Our Team

Abbey Caroline Emily Keely

Co - Marketing Manager Co - Marketing Manager Chief Executive Officer

Business Name: The Nut House, Incorporated

Keely Frens - CEO

Phone Number: (254) 454-3719

Martha Stewart - Order Manager

● Keeps track of orders being received

Edward Cullen - Product Assembly

Variety packs including all the essentials (coffee, milk, sweetener) to

Our target audience is on-the-go individuals who need a little pick me up

We will assemble PR Packages including our product, as well as merchandize with

We will be using our webpage to advertise as well. One of our employees,

Stevia (4 lbs., MicroIngredients) $25.60

Website (Squarespace; $23/mo.) $138

Waco Downtown Farmers Market ($65/day; Saturdays) $1,560

3 Part-Time Team Leaders ($25/hr; 20 hr/wk) $36,000

3 Part-Time “Grounds Keepers” ($15/hr; 15 hr/wk) $16,200

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