Week 1 Comm. Processes Principles and Ethics Students

PURPOSIVE
COMMUNICATIO
N
Ms. Shallel P. Galope
Instructor I
CLASS MANTRAS
1.Time means effort.
2.Effort means success.
3.Success means happiness.
GRADING SYSTEM
PERCENTAGE OF ESTIMATED
ASSESSMENT
TOTAL GRADE SCHEDULE
Preliminary
Examination
30 % Week 5
Midterm
Examination
30 % Week 9
Final Examination 40 % Week 14

COURSE EVALUATION
Term Examination - 50%
Weekly Assessment - 50%
At least eight(8) assessments in a form of

either of the following:
Quizzes
Class Participation
Seatwork/Assignment/Board Work
Practical Activity (Individual/Group)
Projects
COURSE REQUIREMENT
1.Attend all lectures, practical activity
and demonstrations.
2.Participate in all class discussions and
all related activities.
3.Complete all assignments, practical
activity and submit all requirements on
or before due dates.
TAKE NOTE!
Attendance is not considered as
part of the grade. Exam and quiz
make up is not granted without
appropriate valid reasons and is at
the discretion of the instructor.
COURSE DESCRIPTION
PURPOSIVE COMMUNICATION is about
writing, speaking, and presenting to different
audiences and for various purposes. It aims to develop
your communicative competence and enhances
cultural and intercultural awareness through
multimodal tasks that provide them opportunities for
communicating effectively and appropriately to a
multicultural audience in a local or global context.
Group Activity
(Performance #1)
Perform a role-play
PAIR ACTIVITY: displaying the distinction
of how animals and
humans communicate.
(3-5 minutes)
CRITERIA:
Clarity – 5pts.
Delivery – 3pts.
Teamwork – 2 pts.
TOTAL - 10 pts.
What is Language?
A language has a system of rules (also
known as grammar), a sound system
(phonology), and a vocabulary (lexicon).
Animals can communicate like humans
do but they cannot produce language in
the strictest sense of the word.
TERMINOLOGIES
1.SPEECH COMMUNITY – people sharing
the same set of rules in the language
system.
2.LANGUAGE ACQUISITION – the process
of acquiring languages used by those in the
community.
3.MOTHER TONGUES – the language
acquired while growing up and can also be
referred to as first languages.
WHAT IS
COMMUNICATION?
It is defined as the exchange of thoughts, ideas,
concepts, and views between among two or more
people, various contexts come into play.
CONTEXT – is the circumstance or environment in
which communication takes place. Such
circumstance or environment may include the
physical or actual setting, the value positions of a
speaker/listener, and the relevance or
appropriateness of a message conveyed.
CLASSIFICATION OF
COMMUNICATION
1.Communication Mode
2.Context
3.Purpose and Style
TYPES OF COMMUNICATION
ACCORDING TO MODE
VERBAL – NON-VERBAL VISUAL

COMMUNICATION
COMMUNICATION
TYPES OF COMMUNICATION
ACCORDING TO CONTEXT
1. INTRAPERSONAL
• INTRAPERSONAL - The Latin prefix
intra- means within or inside. It means
talking to oneself. Some label it as self
or inner talk, inner monologue, or inner
dialogue. Psychologist call it with other
names such as self-verbalization or self-
statement. This helps an individual to
introspect and enable him or her to
improve on your decisions in life and
likewise enhance your self-worth as a
INTERPERSONAL
COMMUNICATION
2. INTERPERSONAL
COMMUNICATION
 As opposed to intra, the Latin prefix inter- means
between, among, and together. In this type of
communication, there is an interactive exchange
among individuals. This may occur in dyads or
small groups, also known as a group
communication.
 This is meant to establish or deepen one’s
relationship with others.
SITUATION 1 SITUATION 2
Speaker A: Hello! I am Kay Speaker A: Excuse me. Would
Ramos. And you? you know how to get to the
Speaker B: Oh, I am Venice nearest mall?
Mendoza. Glad to meet you. Speaker B: Yes. In fact, you
How are you related to the may go there on foot or simply
bride? take a jeepney. If you walk, it
Speaker A: She is my cousin. will take you about 20 minutes
Her mom and mine are sisters. to get there. You can just take
How about you? the exit gate near the hospital
Speaker B: She was my high then turn left and walk straight
school classmate. I never knew ahead. You won’t miss it
anything about her personal life because of the big sign.
so we were kind of surprised Jeepneys take the same route
when she sent us the invitation. and it should not take you more
As always, she is very private. than 10 minutes even with the
Speaker A: I see. Well, she’s traffic.
3. EXTENDED
COMMUNICATION
• Involves the use of electronic media.
• Unlike before when it only called for the use of
television and radio, nowadays, the description
of extended communication may be expanded
as to include tele, audio, or phone
conferencing; video conferencing; Skype calls;
and other technological means.
COMMUNICATION
MODELS
1.Aristotle’s Model
2.Laswell’s Model
3.Shannon – Weaver’s Model
4.David Berlo’s Model
A. ARISTOTLE’S
COMMUNICATION MODEL
Classical rhetoric dates back to ancient

Greece during the time of Plato, Aristotle, and
the Greek Sophists who were great rhetoricians.
Effective public speaking was an important
consideration in the study of communication.
They were good at argumentation and debate;
and speech was characterized by repartee.
THREE VARIABLES IN THE
COMMUNICATION PROCESS
SPEAKE AUDIENC
SPEECH
R E
What is the most important

variable?
LASWELL’S COMMUNICATION
MODEL
• This model was described by Harold
Dwight Laswell in 1948.
Who Says In To With
What Which Who what
Chann m effect
Communic el
ator Messa Effect
ge Receiv
Mediu er
m
SHANNON-WEAVER’S
COMMUNICATION MODEL
Claude Elwood Shannon and Warren
Weaver’s model of communication was introduced
in 1949, a year after Laswell’s for Bell
Laboratories. Originally, it was conceptualized for
the functioning of the radio and television serving
as a model for technical communication and,
later on, adopted in the field of communication.
Send Encod Decode Recei
er Chann r
er el
ver
Noise
Feedback
Explain the communication flow in this model.

How different is it from the first two models
discussed earlier?
BERLO’S
COMMUNICATION MODEL
• It was conceptualized in 1960 and is
probably the most well-known among the
communication models.
• Initially, it was called SMCR (Sender,
Message, Channel and Receiver).
However, it was modified later on to
include noise, hence the acronym
SMCRN.
DECODE
ENCODES
S
Source Message
Channel Receiver
Communicati Communicati
on Skills Content Hearing on Skills
Attitudes Elements Seeing Attitudes
Knowledge Treatment Touching Knowledge
Social Structure Smelling Social
System Code Tasting System
Culture Culture
GENERAL PRINCIPLES OF
EFFECTIVE COMMUNICATION
1.Know your purpose in communicating.
2.Know your audience.
3.Know your topic.
4.Adjust your speech or writing to the
context of the situation.
5.Work on the feedback given you.
PRINCIPLES OF EFFECTIVE
ORAL COMMUNICATION
1.Be clear with your purpose.
2.Be complete with the message you
deliver.
3.Be concise.
4.Be natural with your delivery.
5.Be specific and timely with your
PRINCIPLES OF EFFECTIVE
WRITTEN COMMUNICATION
1. Be clear 5. Be
coherent
2. Be concise
6. Be
complete
3. Be concrete
7. Be
4. Be correct courteous
ETHICS OF
COMMUNICATION
1.Establish an effective value system
that will pave the way for the
development of your integrity as a
person.
2.Provide complete and accurate
information
3.Disclose vital information adequately
Check your
Understanding
What do you think?
1. What are communication models? Why do you think
they are introduced?
2. If you were to choose a conceptual model for
communication, what would you prefer and why? How
can you be guided by any of these models when you
communicate?
3. How do the principles of effective oral communication
differ from those of effective written communication?
Do they have similarities at all?
4. How can one observe ethics in communication?
View the speech of President Rodrigo
Duterte at Philippine China Trade and
Investment Forum; and work in triad in
answering the given questions:
1. Do you think the five principles of effective

oral communication were followed?
2. Which ones were followed? Which ones
were not? Why/why not?
3. What advice would you give to make the
speaker more effective?
WEEKLY ASSESSMENT 2

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PURPOSIVE

Final Examination 40 % Week 14

At least eight(8) assessments in a form of

VERBAL – NON-VERBAL VISUAL

Classical rhetoric dates back to ancient

What is the most important

Explain the communication flow in this model.

1. Do you think the five principles of effective

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