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Mansi Kinjawdekar Rajas Pradhan Shagun Mattoo Sheetal Karekar Surbhi Bagri Vikram Harsora

Web 2.0 refers to next generation of internet-based services that emphasize online collaboration and sharing among users. It is characterized by technologies like AJAX, web APIs, mashups and widgets, folksonomies, blogs and other social media platforms. Some key aspects of Web 2.0 include user-generated and user-edited content, prioritizing users and user experience, network effects, and lightweight user interfaces. Web 2.0 has led to many popular applications and platforms today that facilitate sharing, interaction and collaboration on the web.

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43 views18 pages

Mansi Kinjawdekar Rajas Pradhan Shagun Mattoo Sheetal Karekar Surbhi Bagri Vikram Harsora

Web 2.0 refers to next generation of internet-based services that emphasize online collaboration and sharing among users. It is characterized by technologies like AJAX, web APIs, mashups and widgets, folksonomies, blogs and other social media platforms. Some key aspects of Web 2.0 include user-generated and user-edited content, prioritizing users and user experience, network effects, and lightweight user interfaces. Web 2.0 has led to many popular applications and platforms today that facilitate sharing, interaction and collaboration on the web.

Uploaded by

shkarekar
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
Download as pptx, pdf, or txt
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Mansi Kinjawdekar

Rajas Pradhan
Shagun Mattoo
Sheetal Karekar
Surbhi Bagri
Vikram Harsora

WEB 2.0
WEB 2.0 : It’s Hard to Define, But I
Know it When I See it…
• Web Services / API’s
• “Folksonomies” / Content tagging
Emerging
Tech • “AJAX”
• RSS

• Flickr
Apps You • Google Maps
Know… • Blogging & Content Syndication
• Linkedin, Tribes, Ryze, Friendster
Some • Del.icio.us
Apps You • Upcoming.org
Don’t
know • 43Things.com

• Amazon API’s
Major • Google Adsense API
Retailers • Yahoo API
• Ebay API
What is WEB 2.0 ?
 The term "Web 2.0
is commonly associated with web applications which facilitate int
eractive
information sharing, interoperability, user-centered design
[1] and collaboration on the World Wide Web.
 Characteristics Of Web 2.0
 Network as platform, always beta
 Clean URIs
 Remix and mash-ups
 Syndication (RSS)
 Architecture of participation
 Blogs&Wikis
 Social networking and social tagging (folksonomies)
 Trust and openness
Evolution towards Web 2.0
Comparison between Web 1.0 & 2.0
Innovations with Web 2.0
Benefits of Web 2.0

 Recruitment
 Reduced Cost
 Loyalty
 Marketing/PR
 Search Engine Optimization (SEO)
Web 2.0 Exemplars
Blogs
 Web-blogis a web-based
publication made up of periodic
articles, like an online diary

 Blogging is the Most Recognized


Example of Web 2.0

 Something has changed in the


Web during this decade of
online history…At the beginning
it was all about being online;
now it’s about socializing the
online environment.
Wikis
 Wikis provide collaborative,
easy-to-use Web-based
authoring.
 Again ideal for students,
researchers and support
staff for collaborative work
allowing focus on content,
not on authoring tools

 Wikipedia is a
Collaborative Dictionary
Being Edited in Real-time
by Anyone
Instant Messaging (IM)
 IM – popular, widely used,
with benefits for
collaboration, but banned in
some places
Meebo:
 Web-based IM client
 An AJAX application
Web 2.0 : RSS
 RSS (Really Simple
Syndication) is an emerging
technology which enables
users to get “feeds” of data
from content publishers via a
browser or special newsreader
tool. Items come to user free of
spam, on-demand, and in an
easy to digest format

 RSS Adoption is Small


Currently, But it Could be an
Attractive Tool for Niche
Marketers
Working of RSS
Social Networks
Web 2.0 - Conclusion
 We need a change in culture
 To be more open.
 Revisiting AUPs – should not be a control
mechanism
 Developing more sophisticated models for
standards, accessibility, open source, …
 Integrating IT Policies With Institutional Policies
 Ongoing debate and discussion
 Holistic or blended approach - flexibility in
implementation

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