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    Example of Proposal For English Occupational Purpose Sem 2 2012/2013

    Uploaded by

    Zulkifli Mohamed
    The document proposes that Forever Delicious products sponsor a reality cooking show called MasterChef on Malaysian television in order to promote their products in Sabah and Sarawak. Survey data found that while the products are popular in peninsular Malaysia, awareness is still low in Sabah and Sarawak. Sponsoring MasterChef would introduce the products on the show to its large television audience and indirectly promote the brand. The estimated cost is RM105,000 for sponsorship and products used on the show. This proposal aims to find a new marketing strategy to make the products known throughout Malaysia.

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    Example of Proposal For English Occupational Purpose Sem 2 2012/2013

    Uploaded by

    Zulkifli Mohamed
    134 views2 pages
    The document proposes that Forever Delicious products sponsor a reality cooking show called MasterChef on Malaysian television in order to promote their products in Sabah and Sarawak. Survey data found that while the products are popular in peninsular Malaysia, awareness is still low in Sabah and Sarawak. Sponsoring MasterChef would introduce the products on the show to its large television audience and indirectly promote the brand. The estimated cost is RM105,000 for sponsorship and products used on the show. This proposal aims to find a new marketing strategy to make the products known throughout Malaysia.

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    The document proposes that Forever Delicious products sponsor a reality cooking show called MasterChef on Malaysian television in order to promote their products in Sabah and Sarawak. Survey data found that while the products are popular in peninsular Malaysia, awareness is still low in Sabah and Sarawak. Sponsoring MasterChef would introduce the products on the show to its large television audience and indirectly promote the brand. The estimated cost is RM105,000 for sponsorship and products used on the show. This proposal aims to find a new marketing strategy to make the products known throughout Malaysia.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    134 views2 pages

    Example of Proposal For English Occupational Purpose Sem 2 2012/2013

    Uploaded by

    Zulkifli Mohamed
    The document proposes that Forever Delicious products sponsor a reality cooking show called MasterChef on Malaysian television in order to promote their products in Sabah and Sarawak. Survey data found that while the products are popular in peninsular Malaysia, awareness is still low in Sabah and Sarawak. Sponsoring MasterChef would introduce the products on the show to its large television audience and indirectly promote the brand. The estimated cost is RM105,000 for sponsorship and products used on the show. This proposal aims to find a new marketing strategy to make the products known throughout Malaysia.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    ZULKIFLI MOHAMED The Forever Delicious products are increasingly becoming popular in the local market.

    Bearing in mind the 5Cs principles of effective communication, complete the following parts of the proposal to the General Manager, suggesting for the organization to sponsor a reality show on TV. You are advised to include your own additional information whenever necessary.

    EXECUTIVE SUMMARY Survey and interview from the Human Resource Department and Sales Department proves that Forever Delicious products are becoming popular in the local market. Therefore, in order to make the product popular throughout Malaysia, we need to sponsor a reality show, MasterChef, on the television to increase the customers trust to our product in Sabah and Sarawak. The recommendation cost for the sponsorship for the reality show on the television will cost about RM105, 000 and could improve the customer trust and help to promote our products. INTRODUCTION Background Our products start to gain its popularity among Malaysians. However, from our selling record for the first quarter of 2013, 95 percent of our selling came from consumers in peninsular Malaysia and selling records in Sabah and Sarawak state are still weak. From survey made by our marketing department, 7 out of 10 respondents in Sabah and Sarawak still do not know or do not have any information at all regarding our products. Thus, we have to do some drastic movement in our marketing strategy in order to gain popularity among consumers in Sabah and Sarawak. Data Source The data used to create this proposal came from our Human resource Department, through interviews and survey online. Problem The Forever Delicious products are increasingly becoming popular, however our products popularity do not distribute evenly throughout this country. From our survey made in February to March 2013, our products and brand are well-establish among peninsular Malaysia consumers but not in Sabah and Sarawak. Hence, we could lose a big number of consumers to our rival

    business if we do not find a new marketing strategy that can reach all consumers in Sabah and Sarawak. Solution The solution to the way to promote the product more effective can be solved if our company sponsors a reality show on television such as MasterChef. In the reality show, they will use our products as the ingredient in their recipe. So, the product can be introduced indirectly when the participants use them and watched by the thousands of viewer through the television. So, it will give a good impression for the audience and create a good image to our brand and product. Objective The purpose of this proposal is to give suggestion to our company to sponsor a reality show on television then we can introduce our products in Sabah and Sarawak market. Thus, our product can be known in all parts of Malaysia. Assessment of cost The cost to sponsor the reality show according to the television station will cost about RM100, 000. The following detail of cost is as follows: i) ii) The sponsorship-Rm100,000 The product used-RM 5000

    In addition, the cost is quite very expensive but the profit will be higher as the product selling could be increased drastically. Conclusion If we are not using a new marketing strategy to introduce our products to consumers in Sabah and Sarawak, we could lose a big number of potential buyers. Hence, we recommended that RM 105, 000 be allocated in this proposal budget to sponsor the reality show on television.

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