Evidencia 2 Act A 2

Workshop “Products and services”
Luis Alberto Espitia Nerio
Fase análisis
Actividad de Aprendizaje 2
SERVICIO NACIONAL DE APRENDIZAJE SENA
Negociación internacional
Soacha ¨Cundinamarca¨ 2018

Actividad de aprendizaje 2
Evidencia 2: Workshop “Products and services”
1. FIND THE MAIN IDEA OF PARAGRAPHS 1, 2, 9, 10, 11 AND 12,

AND WRITE THEM IN A
PARAGRAPH.
 PARAGRAPH ONE:
The modern economy is combined in three remodeled factors, the digital revolution
which greatly increases the proficiency of all companies, in addition that the
competition has always brought good benefits such as product improvement and
work to many people and we also see what is the change and growth provided by
the kinds of cultures which brings a lot of development for the implementation of
electronic devices for greater production.
 PARAGRAPH TWO:
BLURRING LINES BETWEEN PRODUCTS AND SERVICES
A pronounced distinction between product and service markets is fictitious: value

creation and innovation increasingly take place at their intersection. Business-
related services are often decisive in making products attractive to the consumer
and they generate most of the value added in growth and employment.
 PARAGRAPH NINE:
THE DIGITAL CAR
The software is revolutionizing the automotive industry, one of the traditional

industries like Tesla that was founded in 2003 has shown that to be a self-driving
company not necessarily necessary and to be a technological company,
electronics and automotive have become key points for the assembly line.
 PARAGRAPH TEN:
COMPETITION IN THE HIGHER VALUE-ADDED SEGMENT
In spite of the slowdown of growth in emerging markets, the next decades are likely
to be marked by a continued convergence process. As emerging countries move
up the value chain, they increasingly rival producers and service suppliers from
advanced economies. Instead of developing powerful industrial sectors locally,
they can now leapfrog more advanced economies by adopting the latest
technologies and sourcing products and services globally. As a result, OECD
countries’ share in world manufacturing dropped from 82% in 1990 to 56% in 2013
 PARAGRAPH ELEVEN:
BEHAVIOURAL AND STRUCTURAL CHANGE
The rationale of the emerging new economy is greatly influenced by ongoing

cultural and structural shifts, some of which are induced by technology, while
others result from broader societal trends. Their effect is profound, from the
changing nature of work and its growing fluidity to the emergence of a sharing
economy. In particular, the consumer and user perspectives – already central to
current economic relations – will become dominant even in business-to-business
transactions.
 PARAGRAPH TWELVE:
FROM STATIC TO INTERACTIVE
The fusion of product and service markets will continue to have a profound impact.
The world economy will move from static products and services to smart and
interactive ones. This means that new ways need to be explored with respect to
the design and labelling of products. Products are becoming ‘smarter’, more
capable of autonomously addressing and responding to evolving consumers’
needs.
2. WRITE A SUMMARY OF TEN LINES FROM THE TEXT
The modern economy is having substantial changes in many aspects, digital evolution
has drastically increased the scope, flexibility and agility of small and large companies.
Technology is transforming the way we interact and communicate by putting new skills
at hand for each situation.
The products and services in the market must be attractive for the consumer and
generate the majority of the added value in growth and employment. New technologies
allow the creation of different tools, through innovation it is now possible to mangle
mobile phones from a computer. Technology plays an important role in the
development of small and large companies in the future.
3. CHOOSE A PARAGRAPH AND TRANSLATE IT WITH YOUR OWN

WORDS
Three factors combine to reshape the foundations of the modern economy. First, the
digital revolution dramatically augments the reach, flexibility and agility of companies,
big and small, creating new economic actors, such as ‘micro-multinationals’:
technology-intensive companies that are born global. Second, international
competition draws millions of new workers and consumers into what is increasingly a
‘race to the top’, rather than a ‘race to the bottom’, with emerging countries becoming
champions of innovation, engineering ingenuity and skills acquisition. Third, cultural
and structural trends change the nature of socio-economic interactions by
transforming people’s aspirations and preferences, such as the expectation of instant
gratification offered by one-click services or the seamless interoperability between
products and electronic devices.
Mi Traducción:
La economía moderna actualmente tiene tres factores los cuales manejan la
combinación para remodelar los cimientos.
Como primero se lleva a cabo el aumento drástico del alcance, la flexibilidad y la
agilidad de las empresas por medio de la revolución digital, así ya bien sean grandes
o pequeñas como multinacionales o microempresas creando nuevos factores
económicos en tecnologías que nacen globales.
Como segundo la competencia internacional conlleva a muchas de nuevas personas
para laborar y así consumidores la cual los lleva en un camino hacia la cima en vez
de ir en picada y los países menos desarrollados se convierten en los mejores en
innovación e ingenio y obteniendo así nuevas habilidades.
Y por tercero lo nuevo en la cultura y lo estructural cambian la naturaleza del manejo
socioeconómico al transformar las preferencias e ideas de las personas como la
expectativa de gratificación instantánea ofrecidas por un solo clic o la interoperabilidad
única entre los productos y cualquier dispositivo electro tecnológico.
4. CHOOSE TEN WORDS FROM THE TEXT AND ORGANIZE THEM
ALPHABETICALLY. LOOK FOR THE MEANING OF EACH WORD:
 ✓CONSUMERS: Consumidores.
 ✓DRAMATICALLY: Dramáticamente.
 ✓EMERGING: Emergentes.
 ✓INTEROPEBILITY: Interoperabilidad.
 ✓OFFERED: Ofrecido.
 ✓SUCH: Tal.
 ✓SEAMLESS: Sin costura.
 ✓TRENDS: Tendencias
 ✓THE REACH: El alcance
 ✓RATHER: Más bien
5. Match the term with the corresponding meaning.
a. Client Things created by projects.

b. Solution A series of tasks to be done in a specified sequence.
c. Engagement A customer.
d. Project Products and services that solve a client´s problem.
e. Deliverable An agreement between client-service provider.
a. Client A customer.
b. Solution Products and services that solve a client´s problem.
c. Engagement A series of tasks to be done in a specified sequence.
d. Project Things created by projects.
e. Deliverable An agreement between client-service provider.

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Workshop “Products and services”

Luis Alberto Espitia Nerio

SERVICIO NACIONAL DE APRENDIZAJE SENA

Soacha ¨Cundinamarca¨ 2018

Evidencia 2: Workshop “Products and services”

1. FIND THE MAIN IDEA OF PARAGRAPHS 1, 2, 9, 10, 11 AND 12,

BLURRING LINES BETWEEN PRODUCTS AND SERVICES

A pronounced distinction between product and service markets is fictitious: value

THE DIGITAL CAR

The software is revolutionizing the automotive industry, one of the traditional

COMPETITION IN THE HIGHER VALUE-ADDED SEGMENT

BEHAVIOURAL AND STRUCTURAL CHANGE

The rationale of the emerging new economy is greatly influenced by ongoing

FROM STATIC TO INTERACTIVE

3. CHOOSE A PARAGRAPH AND TRANSLATE IT WITH YOUR OWN

5. Match the term with the corresponding meaning.

a. Client Things created by projects.

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