Jones East District: I.Objectives

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Republic of the Philippines

Department of Education
Region 02 (Cagayan Valley)
SCHOOLS DIVISION OFFICE OF ISABELA
JONES EAST DISTRICT
Dibuluan,Jones, Isabela, 3313

LESSON EXEMPLAR IN ENGLISH 5


Quarter 2 Week 7 Day 4

I.OBJECTIVES:

DOMAIN A.CONTENT STANDARD B.PERFORMANCE STANDARD

Oral Language Demonstrates an understanding of information creatively presents information using


Derived from multimedia sources for clear and broadcast media
creative presentation

Attitude Demonstrates an understanding of verbal and Applies knowledge of nonverbal


nonverbal elements of communication to respond skills to show respect when
back communicating with others

.
C. LEARNING COMPETENCIES
1. Determine images/ideas that are explicitly used to influence viewers
EN5VC-11h-7
2. Stereotypes EN5VC-11h-7.1
3. Point of view EN5VC-11h-7.2
4. Propagandas EN5VC-11h-7.3

II. SUBJECT MATTER


A. TOPIC: Images/Ideas that are Explicitly Used to Influence Viewers
B. REFERENCES:
https://web.stanford.edu/class/e297c/war_peace/media/hpropaganda.html
http://iml.jou.ufl.edu/projects/Spring02/chandler/what-is-stereotyping-page.htm
http://literarydevices.net/point-of-view/
www.youtube.com
C. MATERIALS: pictures, activity sheets
D. VALUE INTEGRATION: Open mindedness

III. DEVELOPMENTAL ACTIVITIES


A. Reviewing previous lesson or presenting the new lesson
Ask: Are you familiar with TV commercials?
What is your favorite TV commercial?
Can you draw inside the box your favorite product and tell something about it
based on what you have watched in a TV commercial?
B. Establishing a purpose for the lesson
(Motivation)
What scene in the TV commercial is considered captivating?
What ideas/ images in the TV commercial are used to influence the
viewers?
Did you gain interest of buying the product after watching the TV
commercial?

C. Presenting examples/Instances of the new lesson


(Presentation)
What can you say about these pictures?

D. Discussing new concepts and practicing new skills #1


(Modeling)
Read the statements below and determine if it is influenced by
stereotypes, propaganda or point of view.Write S – if it is stereotype, P – for
propaganda, and PV – for point of view.

__________ 1. All Arabs and Muslims are terrorists.


__________ 2. Assertion - This is presenting a fact without any proof, as in
“This is the best cavity-fighting toothpaste out there.”
__________ 3. Generating fear - Fear is generated to change people’s
behavior. An ad will show a bloody accident then remind people to wear their
seatbelts.
__________ 4. “I felt like I was getting drowned with shame and disgrace.”
__________ 5. Name calling - An example of name calling would be: "My
opponent is an alcoholic"

E. Discussing new concepts and practicing new skills #2


(Guided Practice)
Read the statements below and determine if it is influenced by stereotypes,
propaganda or point of view.
__________1. Promising happiness - Selling happiness is a concept used in
ads, such as a well-liked actor will explain why you need to buy a product in
order to solve a problem.
__________ 2. Girls are not good at sports.
__________ 3. All Americans are generally considered to be friendly,
generous, and tolerant, but also arrogant, impatient, and domineering.
__________ 4. Sometimes you cannot clearly discern between anger and
frustration
__________ 5. Building a mental image - A politician will present an image of
what the world would be like with immigration or crime so that the voters will
think of that image and believe that voting for him will reduce that threat.

Media uses stereotypes, point of view, and propaganda to influence the


viewers.
A propaganda is the spreading of ideas, information, or rumor
for the purpose of helping or injuring an institution, a cause, or a person.

Stereotypes are results of incomplete or distorted information


accepted as fact without question. A stereotype is simply a widely held belief
that an individual is a member of a certain group based on characteristics.

Point of View is the angle of considering things, which shows us the


opinion, or feelings of the individuals involved in a situation. It is a reflection
of the opinion an individual from real life or fiction can have

F. Developing mastery (leads to Formative Assessment #3)


The class will be divided into three. Each group should give new name of
the product to endorse. A representative from each group must explain the
ideas used to influence the viewers.

Group 1- Make a commercial about most delicious bread through song


and dance.
Group 2- Show a tableau of using the best detergent bar.
Group 3- Create a poster about milk drink

G. Finding practical application of concepts and skills in daily living.


If you are given the chance to make your own propaganda, stereotype or point of
view, what is it and why?

H. Making Generalizations:

Differentiate the following:


a. Stereotypes
b. Propaganda
c. Point of view
I. Evaluating Learning

Determine the ideas used to influence the viewers based on the advertisement
Amazing Tale Nido 3+ Nestle PH. Choose your answer from the box.

1. Using stereotypes, the characteristic of a mother that has shown in the advertisement
was______________.
2. As shown in the point of view of the advertisement, a child must have
________________.
3. The advertisement has spread the idea that Nido 3+ contains millions of
_________________ that will help in protecting children’s tummy.
4. The advertisement of Nido 3+ left a slogan at the end part stating that
“___________________”
5. The advertisement is intended to persuade ______________ to buy Nido 3+ for
children.

Laking Nido, Protektado mothers healthy tummy


Tender Loving Care fathers good bacteria

J. Additional Activities/Remediation
Make your own way of influencing your viewers through propaganda and
share it to class.

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