Special Issue - (MMK: ACE - 2023) International Journal of Innovative Science and Research Technology

ISSN No:-2456-2165

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Special Issue - (MMK: ACE - 2023) International Journal of Innovative Science and Research Technology
ISSN No:-2456-2165
FROM THE DESK OF THE EDITOR…!

After Covid-19 the education world has been changing very fast with drastic majorchanges in the research dimensions. UGC
and MHRD have launched many virtual platforms with online depositories, e-books and other online teaching/learning materials.
Combination of the traditional technologies’ with mobile/web technologies to a single platform with depositories would enhance
better accessibility and flexibility to education.

The main objectives of NEP 2020 clearly define the pivotal role in catalysing interdisciplinary /multi-disciplinary research
culture at UG level.

Students’ research at undergraduate and post graduate level is the key to success towards real life education. Implementation
of this student centric research requires establishment of the Academic Bank of Credits (ABC), a national level facility which will
be a bank for academic purposes with students as academic account holders. A minimum of 20 credits of the 160 credits in four
years undergraduate degree programmes will be earned via research activities according to guidelines prepared under NEP 2020.

Further, it will encourage and make it possible for all students to open an academic bank account to commute credits to
award any degree/research fellowship/certificates.

The ability to integrate classroom knowledge with practical problems is important to decide research problems of the real
world and to provide realistic solutions for the same. Four years Undergraduate bachelor’s degree programme objectives are
clearly defined in these directions. This calls for developing research experiences in students and developing system of offering
real life research projects with keen interest towards pursuing realistic research projects. Here role of research organisations,
higher institutions or research centre can support research internships as providers.

Keeping such ideas in mind, I feel humbled to bring out the Third students special Issue of our reputed E-Journal “MMK:
ACE”, including research papers for the first time from students’ community at various undergraduate, post graduate and
Doctoral level Programmes of our College. This volume develops the fact finding empirical approach among students community
at higher education.

I extend my sincere gratitude to the Management of H.S.N.C. Board and our respected Principal Prof. Dr. CA Kishore
Peshori for their constant support and motivation towards a strong Research foundation.

Finally, a big thank you to the Peer-reviewers and Publishing House for helping us in publishing this E-Journal. I invite
feedback and suggestions from our Readers, Researchers and Academicians for further improvement in our E-Journal “MMK:
ACE”.

Dr. Aashish S. Jani

Vice-Principal & Executive Editor

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Special Issue - (MMK: ACE - 2023) International Journal of Innovative Science and Research Technology
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PRINCIPAL’S MESSAGE…!

Dear Members of the Academia,

It brings me immense joy and pride to witness the continued growth of SMT. M.M.K. College, especially in the realm of
research, as evidenced by the expansion of our esteemed Research Centre in Commerce (Business Policy & Administration) and
the recent approval in Accountancy.

I extend my heartfelt gratitude to the dynamic editorial team, led by Dr. Aashish Jani, Vice Principal, for their unwavering
commitment and dedication to advancing the cause of research at our institution. Their tireless efforts have played a pivotal role in
steering our academic community toward the frontiers of knowledge.

In the spirit of our rich cultural heritage, I am pleased to include a Sanskrit shloka in this research endeavour, symbolizing
the fusion of tradition and progress in our scholarly pursuits:

“चरै वेतिचरै वेति…”

“Keep Walking, Keep Walking”,

The present focus on student-centric research in this Third edition of MMK: ACE is indeed a commendable initiative taken
at the opportune moment. It reflects our collective commitment to nurturing the research acumen of our students, a vital aspect of
our academic mission.

I express my sincere appreciation to the Research Committee, whose proactive approach has not only fostered the
development of new faculty but has also provided a platform for meaningful research at both undergraduate and postgraduate
levels. The previous volumes of MMK: ACE have been well-received by the academic community, and I am confident that this
edition, emphasizing student research, will further elevate our standing.

Kudos to the editorial team for curating diverse themes that delve into various facets of the Economy and Education sector. I
extend my appreciation to the Course Coordinators, specialized students, academicians, research guides, and scholars whose
valuable contributions have enriched the content of this journal.

I applaud the continuous efforts of the editorial board in cultivating and promoting a robust Research Culture across all
multidisciplinary programs. Your dedication is instrumental in inspiring our faculty and students to embrace the role of
researchers and critical thinkers.

As we embark on this intellectual journey through the pages of MMK: ACE, I wish the entire team the very best. May the
ideas shared in this volume pave the way for positive outcomes and catalyze many more students and teachers to embark on the
rewarding path of research and scholarly exploration.

With warm regards,

Prof. Dr. CA Kishore Peshori

(Principal)

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Special Issue - (MMK: ACE - 2023) International Journal of Innovative Science and Research Technology
ISSN No:-2456-2165
CONTENTS
RESEARCH PAPERS & ARTICLES ON ACCOUNTANCY

PAPER I.D & PROGRAMME RESEARCH TOPIC AUTHORS

IJISRT22NOV032 A Study Of Mergers And Acquisitions In India & Their Dr. Meena Kumari&
(M.COM.) Impact On Financial Performance Ms. Shaikh Noorjahan Begum
Murad Hussain

IJISRT22DEC1506 Analytical Study On Various Heterogeneous Valuation Dr. Meena Kumari&

(PH.D. ACCOUNTANCY) Techniques Followed In Balance Sheet Ms. CA Asmita Agrawal

IJISRT23JAN439 Opportunities and Challenges of Rural Areas of Dr. Jayesh K. Rana &
(PH.D. ACCOUNTANCY) Maharashtra State Ms. Bhavana T. Shinde

IJISRT23JAN051 A Study On Financial Risk Management Specifying Dr. Jayesh K. Rana &
(PH.D. ACCOUNTANCY) Incomplete Construction Projects In Real Estate Anil N. Tike

IJISRT23DEC1003 (PH.D. A study on the perception of Indians towards Gold as the Dr. Jayesh K. Rana &
ACCOUNTANCY) Safest Alternative Ms. Rachel George

IJISRT23DEC240 A Study on Tata Technology IPO Dr. Jayesh K. Rana & Mr.
(PH.D. ACCOUNTANCY) Bhavesh Dilip Khanted

IJISRT22NOV026 A Study On The Growth of Mutual Fund Industry In Ms. Harsha Hardasani &
(B.F.M.) India From Period 2017-22 Mr. Vinay Bafna

CONTENTS

PAPER I.D & PROGRAMME RESEARCH TOPIC AUTHORS

IJISRT22NOV028 The Influence Of Corona virus Pandemic On The Indian Dr. Aashish S. Jani &
(PH.D. Digital Payments Ecosystem Mr. Kayzad F. Dadachanji
COMMERCE)
IJISRT22NOV029 Revival Of Hotel Industry With The Latest Trends: Post Dr. Aashish S. Jani &
(PH.D. Pandemic Period Ms. Jasmine Gulshan Rai
COMMERCE)
IJISRT22NOV030 A Comparison Of The Effectiveness Of Learning In The Dr. Aashish S. Jani &
(PH.D. Physical Classroom Versus Online Learning For Students Ms. Revati Hunswadkar
COMMERCE) During The COVID-19 Pandemic
IJISRT22NOV031 A Study of Various Social Security Measures of The Dr. Aashish S. Jani&
(PH.D. Government With Special Reference To Retirement Ms. Mamta Meghnani
COMMERCE) Schemes
IJISRT23DEC243 Factors Affecting The Longevity of Startups Dr. Aashish S. Jani & Mr.
(PH.D. Darshan Panchal
COMMERCE)
IJISRT23DEC241 Role Of Forensic Audit In Preventing &; Detecting Prof. Shreekumar Menon &
(M.COM.) Financial Frauds Danish Mohd Farukh Shaikh

IJISRT22DEC1503 A Study On Consumer Behavior Towards Buying Electric Prof. Vishal R. Tomar &
(PH.D. Vehicle In KDMC Ms. Jyotsana Suraj Agarwal
COMMERCE)
IJISRT23DEC247 Unleashing Potential: Navigating Opportunities And Prof. Vishal R. Tomar & Mr.
(PH.D. Challenges In India's Evolving Gig Economy Ravi Rakesh Singh
COMMERCE)

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Special Issue - (MMK: ACE - 2023) International Journal of Innovative Science and Research Technology
ISSN No:-2456-2165
IJISRT23DEC244 A Study On Opportunities & Challenges Posed By Ai Prof. Vishal R. Tomar & Ms.
(PH.D. Among College Students In Mumbai Aditi Kapoor
COMMERCE)
IJISRT23DEC245 Opportunities And Challenges Of Tourism Industry In Prof. Vishal R. Tomar & Mrs.
(PH.D. Ratnagiri District Veena V. Sawant
COMMERCE)
IJISRT23DEC248 Opportunities And Challenges Of Entrepreneurs In Prof. Vishal R. Tomar & Ms.
(PH.D. Sustainable Development Of Power Loom Sector (With Kamini Pawar
COMMERCE) Special Reference To Bhiwandi)

CONTENTS
RESEARCH PAPERS & ARTICLES ON ECONOMICS

PAPER I.D & PROGRAMME RESEARCH TOPIC AUTHORS

IJISRT23JAN440 Rebooting The German Economy Through Dr.Sheetal Chaddha &
(B.M.S.) Digitalization Mr. Santosh Gupta,
Mr. Aniket Pujari,
Mr. Durvankur Mukadam
IJISRT22NOV027 A Study Towards The Awareness And Impact Ms. Prajakta Paralkar &
(B.B.I.) Ofcovid-19 On Health Insurance Sector In India Ms. Ayesha Iqbal Khair

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Special Issue - (MMK: ACE - 2023) International Journal of Innovative Science and Research Technology
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Opportunities and Challenges of

Rural Areas of Maharashtra State
MMK: ACE VOLUME 3: PAPER NO.11

Dr. Jayesh Rana Bhavana T. Shinde

Research Guide Research Scholar,
Smt. M.M.K College of Commerce and Economics, Smt. M.M.K College of Commerce and Economics,
Mumbai, Maharashtra, India Mumbai, Maharashtra, India

Abstract:- Ample opportunities are provided by  E-finance – proving financial services electronically
technology to empower more and more individuals each E-banking – providing banking services and products
day and grow endlessly. In the Indian economy banking electronically
sector is playing an important role, banking sectors come Services and Products offered by E-banking
in electronic ways that is e-banking, E-Commerce, etc.  Mobile Banking
E-banking services offer by entire banking sectors to  Automated Teller Machines (ATM)
their customer for easy access, transparency, saving of  Internet Banking
time, etc Indian banking sectors are connecting people  NEFT / RTGS (Electronic fund transfer)
from anywhere with the help of E-banking while  Debit Card and Credit Card
providing E-services in Rural areas banks are facing  Tele Banking
some issues regarding the same. The present paper  Registering and payments of utilities bills.
describes the study of opportunities and challenges faced
 Purchasing and selling of investments.
by Rural Bank in Maharashtra due to e-banking.
 Other financial services and products: Insurance, online
Keywords:- E-Banking, Rural Bank.
broking, etc.
I. INTRODUCTION
II. RESEARCH METHODOLOGY
The Regional Rural Banks were established in 1975
A. Research Design
with the aim of developing the rural economy, for the
The study has been based on secondary data. This
purpose of developing agriculture, trade, commerce,
exploratory research is based on secondary data from the
industry, and other productive activities in the rural areas.
Net, books, and related journals.
Presently there are 43 RRBs in India.
B. Objectives of the study
Govt of India vide its notification dated 25 March
 To study of availability and accessibility of the various
2008 amalgamated the two RRBs i.e. Aurangabad Jalna
e-banking facilities
Garmin Bank & Thane Gramin Bank into a single RRB
named Maharashtra Godavari Gramin Bank.  To study the awareness of customers of the E-banking
Maharashtra Gramin Bank came into existence on 20 July facilities available
2009 after the amalgamation of erstwhile Maharashtra  To study effective the use of E-banking facilities
Godavari Gramin Bank and Marathawada Gramin  To know the role of banking technology in rural
Bank. Bank of Maharashtra is the sponsored bank Maharashtra

E-Banking is an electronic mode of Commerce to III. OPPORTUNITIES AND CHALLENGES

connect customers and bank for 24 by 7 times, smooth
A. Benefits of E-banking
functions and quick updates etc. Earlier the relationship
between Bank and its customer has been on One-to-One  Information Technology: Changing the Bank Service
basis via a branch network. Scenario.
Online services, Shopping, Ticket booking, Card to card
With effect from 17th October 2000, the Government fund transfer etc.
of India enacted the IT Act 2000, which provides legal  Quick and continuous access of information, better cash
provisions to e-transactions and other means of e-commerce. management, seep, fund management, increased comfort
The Reserve Bank of India is monitoring and reviewing the and timesaving, nobility, and convenience.
legal and other requirements.
B.Services provided by Maharashtra Gramin Bank
Regional Rural Banks were established in the year  Payments: NEFT, RTGS, IMPS, DBT
1976 as low-cost financial intermediation structures in rural  ATM / Self service
areas.  Mobile: SMS alerts, Email alerts/statements, mobile
banking
E-commerce – conducting business through electronic  Complaints and grievances
networks.

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Special Issue - (MMK: ACE - 2023) International Journal of Innovative Science and Research Technology
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C. Issues And Challenges Face by Rural Banks F. Measures Undertaken By Government / RBI
 Difficulties in deposit Mobilization: On restriction on Keeping in view the need to promote the spread of
lending policy it excludes richer sections of the village digital banking for customers in rural areas, the eligibility
society, these potential depositors show the least interest criteria applicable to Regional Rural Banks for offering
in depositing their money with these banks. Internet Banking with a transactional facility to their
 Lack of basic infrastructure: For easy excess of customers have been revised, Following are the details
electronic devices there must be the proper network mentioned by RBI. (November2022)
required. Electricity, internet connectivity, Smartphone
penetrations, and banking services are not adequate. The revised eligibility criteria to seek approval for
 Rural economy: Rural people accepted Cash which is a providing Internet Banking with transactional facility by
better option rather than a digital payment. They depend RRBs to their customers are as under:
on cash transactions.  Full implementation of Core Banking Solutions (CBS)
 Low literacy Rate and migration to IPv6.
 Financial literacy  Compliance with minimum prescribed CRAR
 Digital illiteracy: Rural people are less awareof the requirement as applicable from time to time.3
digital world, smartphones, computers etc.  The Net worth of previous Financial year is ₹50 Crores
 Users Awareness: Rural people are less techno-savvy  Net NPA of not more than 5% as on March 31 of the
and unaware of digital platforms. previous financial year.
 Rural Psychology: They believe in human relations and  Net profit in the two immediately preceding financial
personal contact with banking staff. years.
 Operating Knowledge: Due to illiteracy, rural people  No instance of default in the maintenance of CRR/SLR
have a lack of operating knowledge and less techno during the immediately preceding financial year.
saving.  The bank shall have a satisfactory track record of
 Security: Unawareness and lack of knowledge about the regulatory compliance and there shall be no instances of
system, it has the chance of hacking the accounts while the monetary penalty imposed for violation of RBI
doing online transactions. directives/guidelines during the two preceding financial
years.
Slow Progress in lending Activity: It is difficult to  The bank shall have a sound internal control system
identify the potential small borrowersand the banks required approved by a CISA-qualified independent auditor.
to make special and sincere efforts in this regard. (http://rbi.org circular dated November 2022)

D. Other Challenges faced by customers IV. CONCLUSION

 E-channels are creating more confusion to the customer.
 E-bank service charges are high (hidden cost). As we know that most of the rural areas are developing
 Smart card sometimes creates technical hurdles to make and day by day its expanding towards the semi-urban, as
payments. well rural areas banks also crucial role in developing the
Indian economy, therefore, banks are eagerly providing
 Unauthorized access to the network and loss or damage
more and more banking facilities to rural areas.
of
 data by hackers Banks should focus on the basic requirements of poor
 Inaccurate processing of transactions and transaction has people whocome under the low-incomegroup, People must
not aware of their needs and the importance of E-banking. In the
 been uploaded. successful implication of e-banking, there must
 Data privacy and confidentiality. improvement in infrastructure.
 A significant problem with the network connection.
 Lack of knowledge regarding the use of E-channels Banks should show some demos to the customers at the
time of opening the bank accounts and give sound
 Challenges for the bankers: knowledge about how people can save time as well easy
The challenges related to e-banking from the banker's availability of all facility E-banking.
context are disc.
REFERENCES
E. Limitation of Study
 This study limited to Maharashtra Gramin Bank [1]. N. Santosh Ranganath, “E-banking Services An
 The research study has been done from selective Emerging Business tool in India”, Changing Scenario
secondary materials. of Business &commerce, Prashant Publication.
 Only selective journals, papers, and articles have been [2]. Puttaswamy Gowda. M“Impact of E-banking on Rural
utilized. India -A Bird’s Eye View
[3]. Suneet Sureshchandra Kopra ,2018 JETIR Marcg
 It has some time constraints
2018,Volume 5, issue 3
 There is the possibility of further updating of this
[4]. A.H.M.Saidul Hasan, Md Azzizul Baten, Anton
research paper
Abdulbasah Kamil and Sanjida Parveen, “Adoption of

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Special Issue - (MMK: ACE - 2023) International Journal of Innovative Science and Research Technology
ISSN No:-2456-2165
e banking in Bangladesh:An exploratory study”,
African Journal of Business management Vol.4(13).
[5]. Bhavesh J. Parmar, Darshan B. Rapura,” Rural banking
through internet: A study on use of internet banking
among rural consumers” ,Asian journal of management
of research.
[6]. Banking Sector Reforms in India and Performance
Evaluation of Commercial Banks
[7]. Debaprosanna Nandy.(Book)
[8]. Banking Sector Liberalization in India: Evaluation of
Reforms, By Christian Roland.(Book)

Webology:
[9]. http://www.ibef.org
[10]. http:// www.bis.org
[11]. http://https://www.mahagramin.in/
[12]. https://wikipedia.org
[13]. http://rbi.org
[14]. https://financialservices.gov.in
[15]. https://geniusee.com/single-blog/digital-banking-trends

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