Copy Reading and Headline Writing 2

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COPYREADING AND HEADLINE WRITING: More than Just Marks and Words

By Marnela Kathleen V. Pasamba Objectives: 1. Define briefly what copyreading and headline writing is. 2. Describe the role of copyreaders and headline writers (copy fixers). 3. Give the checklist for editors. 4. Explain what headlines are. 5. Give some pointers and rules in writing headlines. 6. Teach the mechanics of headline writing. 7. Give some interactive exercises on the use of copyreading signs and symbols and headline writing. What is COPYREADING AND HEADLINE WRITING? It is the way of improving a story and making an appropriate headline for the article. The ROLE of Copy Fixers Good copy fixers keep the spirit and substance of the story. He/She basically brightens and polishes the article. He makes the story better by organizing it better than when it was submitted. 8-Step Checklist for Editors 1. Read the story quickly and get its main idea. 2. Correct obvious errors of facts or spelling. 3. Rewrite the lead, if necessary. 4. Break up long paragraphs into shorter ones. 5. Decide if the story is too long for its relative value. Trim it as needed. 6. Look for mistakes in punctuation, grammar and facts. 7. Watch for potentially libelous statements. Make sure it is accurate and fair to all sides. 8. Write the headline. What are HEADLINES? Headlines are display windows of newspapers. It is a quick source of information about the story. 7-Pointers in Headline Writing 1. Skeletonize it. Omit unnecessary words and articles. 2. Use present tense in stories that already happened and use the infinite form of the verb for future actions. 3. Use active voice. 4. Avoid to be words. 5. Be specific. Use precise words. 6. Be accurate and direct. 7. Avoid exclamation points or other punctuations.

Rules in Headline Writing 1. The head should tell the gist of the story simply and clearly.

2. 3. 4. 5. 6. 7.

Apply the rule of capitalization. Lines should not end with a preposition. Never use may. Assertions in a headline should have a source. Dont convert verbs into nouns. Use shorter words whenever possible.

Mechanics of Headline Writing A Technical Instruction or The Printers Directions 2-24 BB UN W/KICKER Meaning: - The first number means that the headline will run across two columns of the page. - The second number stands for the font size to be used. - BB (Bold Bodoni) indicates the font type. - UN stands for universe, a type style. - Kicker refers to the preliminary head. - The two lines below refer to the number of lines your headline will have. Headline Patterns 1. Crossline 2. Dropline 3. Flush Left 4. Hanging Indention 5. Inverted Pyramid 6. Flush Right

Counting the Headline 1. All small letters except liftj and mw are counted as 1. 2. All capital letters except IMW are counted as 1. 3. All punctuation marks except the , ?, $ and % are counted as 1. 4. All figures and spaces are counted as 1. 5. Small m and w are counted as 1. 6. Capital M and W are counted as 2. 7. Small liftj are counted as . See Supplemental Lectures for Additional Information Its time for exercises.

References:
The UST Varsitarian Campus Press Stylebook Journalism for Filipinos Revised Edition by Alito L. Malinao Campus and Community Journalism Handbook by Alito Malinao Exercise article taken from this website: http://www.beaumontenterprise.com/news/local/west_nile_infected_mosquitoes _found_in_orange_county_07-25-2008.html

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