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    Channel 4 Mini Style Guide

    Uploaded by

    Thomas Grant
    The document provides guidelines for using the new Channel 4 identity, including logo dimensions, allowed color palettes, typography rules, and positioning standards. The logo must always be placed in a distinctive center-right position and surrounded by a minimum isolation area defined as one-third the logo height. A bespoke typeface called C4 is introduced and guidelines describe correct usage of the logo, colors, fonts, and positioning across all off-air, on-air and online platforms.

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    © All Rights Reserved
    Download as PDF or read online from Scribd

    Channel 4 Mini Style Guide

    Uploaded by

    Thomas Grant
    446 views2 pages
    The document provides guidelines for using the new Channel 4 identity, including logo dimensions, allowed color palettes, typography rules, and positioning standards. The logo must always be placed in a distinctive center-right position and surrounded by a minimum isolation area defined as one-third the logo height. A bespoke typeface called C4 is introduced and guidelines describe correct usage of the logo, colors, fonts, and positioning across all off-air, on-air and online platforms.

    Original Description:

    Channel 4 Condensed Identity Style Guide

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    The document provides guidelines for using the new Channel 4 identity, including logo dimensions, allowed color palettes, typography rules, and positioning standards. The logo must always be placed in a distinctive center-right position and surrounded by a minimum isolation area defined as one-third the logo height. A bespoke typeface called C4 is introduced and guidelines describe correct usage of the logo, colors, fonts, and positioning across all off-air, on-air and online platforms.

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
    Download as pdf
    446 views2 pages

    Channel 4 Mini Style Guide

    Uploaded by

    Thomas Grant
    The document provides guidelines for using the new Channel 4 identity, including logo dimensions, allowed color palettes, typography rules, and positioning standards. The logo must always be placed in a distinctive center-right position and surrounded by a minimum isolation area defined as one-third the logo height. A bespoke typeface called C4 is introduced and guidelines describe correct usage of the logo, colors, fonts, and positioning across all off-air, on-air and online platforms.

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
    Download as pdf
    of 2

    Channel 4

    Condensed Identity
    Style Guide
    The New Identity Logo Height
    The new Channel 4 identity uses cutting edge technology to A3 Portrait 54 mm
    push the brand into exciting new areas. The Identity Style A4 Portrait 40 mm
    Guide has been developed to provide a comprehensive A4 Landscape 42 mm
    understanding of the new Channel 4 identity. It describes how Brochure 44 mm
    to correctly implement the new design elements off air, on air 210 Squared 38 mm
    and online. The complete guide can be found at: A5 Portrait 34 mm
    A5 Landscape 34 mm
    channel4.com/styleguide
    Typography
    The Logo For the first time in Channel
    The print version of the logo is displayed on the right. 4’s history a bespoke
    The Channel 4 logo has been designed to reproduce at a typeface has been designed
    minimum height of 10 mm. There is no maximum to be used throughout the
    reproduction size of the logo. The logo must never be redrawn, channel. It is called C4 and
    adjusted or modified in any way. It should only be reproduced is available to be used in the
    from the artwork provided. following weights:

    Logo Position C4 Headline Regular


    Channel 4 always places its logo in a distinctive centre right used with type box
    position. This is unique to the channel and is therefore C4 Guides
    instantly recognisable. used to create type boxes
    around headlines
    Isolation area
    The Channel 4 logo should C4 Text Regular
    always be surrounded by a C4 Text Italic
    minimum area of space. C4 Medium
    The area is defined by C4 Medium Italic
    measuring a third of the C4 Text Bold
    height of the logo. C4 Text Bold Italic

    For example: C4 Condensed Regular


    logo height = 10 mm C4 Condensed Italic
    area of isolation = 3 mm C4 Condensed Bold
    around all sides of the logo. C4 Condensed Bold Italic
    Colour Pantone 5275 C70 M70 K45 R46 G31 B84
    When placed over a
    photograph or illustration Pantone 2602 C72 M98 R82 G5 B127
    the colour of the logo may Pantone 207 M100 Y46 K23 R191 G3 B59
    be taken from the image. Pantone 186 M96 Y65 K4 R240 G10 B54
    Alternatively, the logo may
    be black or white. Pantone 173 M76 Y84 K5 R237 G59 B33
    Pantone 144 M59 Y100 R255 G105 B8
    Channel 4 has a colour
    Pantone 123 M22 Y90 R255 G199 B25
    palette to avoid using
    different versions of the Pantone 377 C52 Y100 K28 R89 G140 B20
    same colour. Other colours Pantone 5545 C51 Y45 K59 R51 G82 B56
    may be used where it is
    appropriate to do so. Pantone 549 C57 K34 R74 G133 B148
    Pantone 540 C100 M60 K65 R5 G23 B54
    Channel 4 Pantone Black 6 C98 M40 K100 R0 G0 B0
    The ‘four’ in Channel 4
    should always be a numeral. Pantone Warm Grey 8 M12 Y18 K56 R112 G99 B87
    The only exception to this Pantone Warm Grey 4 M6 Y12 K31 R176 G166 B150
    rule is when the formal title
    Pantone 538 C4 M1 K10 R219 G224 B227
    Channel Four Television
    Corporation is used. Pantone 621 C11 Y9 K2 R219 G238 B222

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