DR.

AKHILESH DAS GUPTA INSTITUTE OF TECHNOLOGY &

MANAGEMENT
School of Business Studies (BBA)

(BBA-2 ND SEMESTER)

Credits (3)
Guidelines for (BBA-114)- Minor Project- 1 -2023

Students are required to submit a Minor report in any ONE of the following
suggested areas of study: (Based on Primary or Secondary Data)
1. A study of a particular sector/industry for eg., automobile, FMCG, telecom, healthcare,
information technology etc.
2.A study of a particular organization for eg. Tata Motors, ITC, Vodafone,etc.
3.Social sector – students may choose a particular NGO, Welfare association etc.
4.Visit and prepare a report on any developmental banks, and industry associations such
as SIDBI, ASSOCHAM, FICCI, CII, etc.
5. Any subject related to Marketing/HRM/ Finance etc
6. Students may choose any other innovative topic not included in the aforementioned
areas. For the same, the student must consult their faculty guide.

1. Introduction – Introduce the topic, background, your perspective

2. Objectives – Clear & to the point (Maximum of 2)
3. Review of Literature – Published papers on the Topic 1-2 pages (5 papers mini-
mum)
4. Research Methodology – research methodology used, research design, Sample
size, sources of data (primary or secondary)
5. Data Analysis -Tools for analysis. Make pie charts, tables, bar charts.
6. Findings & Conclusion- Final shape of the project, In line with objectives.
7. References/Bibliography – ( Format given)
8. Appendices – Attach questionnaires/ tables if any.
 Important points to be kept in mind
1. The soft copy has to be mailed to the respective faculty guides for approval.
2. Two spiral copy of the Report is to be submitted to the respective Guides in the
Department (After the final approval by guide). Latest by 16th June 2023
3. The Project Title should be complete. No open ended titles. Should be specific.
4. No cutting and pasting.
5. Line spacing 1.5 only
6. Time New Roman- 12(text) , 14(sub heading), 16(heading) only
7. No spelling errors.
8. Total no of pages –Between 25-30
9. No page numbering on title page, declaration, certificate, acknowledgement,
table of contents, executive summary, bibliography & annexures
10. No borders
11. Chapter page to be included but not numbered
12. Graphs to be in color
13. Text to be in black
14. Entire text to be justified.
 Chronological Order of the Minor Project-1

1 Front Page

2 Declaration

3 Certificate

4 Acknowledgement

5 Table of Content/Index- Page Numbering is

essential

6 Introduction to the Project

7 Objectives

8 Literature Review

9 Research Methodology

1 Data Analysis
0
1 Findings & Conclusion
1
1 Bibliography
2
1 Annexures- to include questionnaire if any
3

Note: Page numbering will start from Introduction to the

project.
Bibliography and Annexures not to be numbered
 Format of the Front Page ( Hard cover+ Same inside) )

Minor Project Report

Title Of the Project

Submitted in requirement of partial fulfillment of BBA Degree of

GGSIPU, New Delhi

Submitted By
Name:
Enrolment No.:
Semester: II
Batch: 2022-2025

Dr. Akhilesh Das Gupta Institute of Technology &

Management
(Affiliated to GGSIPU)
FC-26, Shastri Park, New Delhi-110053
 DECLARATION

I, NAME bearing Enrolment No. ………………… do hereby declare

that the Project entitled “…………………………………………………….” submitted in
requirement of partial fulfillment of BBA degree, is an authentic record of my own work,
under the guidance of Dr./Ms./Mr………………….., ……………………….(Designation),
School of Business Studies (BBA) , Dr. Akhilesh Das Gupta Institute of Technology &
Management(Formerly NIEC, Delhi), FC-26, Shastri Park, Delhi : 110053.

This is to further declare that I have not submitted this Project Report to any other
Institute for the award of any other degree.

(Signature of the student)

Name:
Enrollment No.
Batch 2022-2025
Date:
 CERTIFICATE

This is to certify that the Project entitled “…………………TOPIC……………….” submitted by

Mr./Ms…………(NAME)………………………. in partial fulfillment of the requirement for the
award of BBA degree at Dr. Akhilesh Das Gupta Institute of Technology &
Management(Formerly NIEC, Delhi), affiliated to GGSIPU, New Delhi, is an authentic work
carried out by the student under my supervision and guidance.

(Signature of Project Guide)

Dr./Ms./Mr (Faculty Name)

Faculty Guide

Date:-
.
 ACKNOWLEDGEMENT

The successful completion of the project would be incomplete without the mention of the
people who made it possible.

I would like to take the opportunity to thank and express a deep sense of gratitude to my
Project Guide, Dr./Ms./Mr………………………………………, ………………………..
(Designation), School of Business Studies (BBA), Dr. Akhilesh Das Gupta Institute
of Technology & Management(Formerly NIEC, Delhi), Affiliated to
GGSIPUniversity, New Delhi, who in spite of her/ his busy schedule has co-operated
with me continuously and has provided valuable guidance at all stages of the study, that
has been certainly indispensable for my project work. I am also thankful to for his
support.

I owe my wholehearted thanks and appreciation to Mr. Amit Yadav, DI, School of
Business studies (BBA) for his continuous encouragement and cooperation during the
course of my study.

I express my sincere thanks to the Prof (Dr.) Divya Gangwar, Course Director, School
of Business Studies (BBA) for being a constant source of knowledge, motivation and
guidance.

I would also like to convey my warm regards to my family members and friends for their
kind support and helping hand.

Student Name:
Enrollment No.:
BBA II Semester, Batch 2022-2025
CHAPTER - 1
 Literature Review
A literature review is a critical, analytical summary and synthesis of the current
knowledge of a topic.

The "literature" refers to the works that you are putting in a conversation with each other
to explain your research topic.

Study can be done by refering to the following types of publications:

 Scholarly journals
 Professional journals
 Academic books & e-books
 Research reports
 Conference proceedings
 Articles

Example

Arora and Aggarwal (2018) argued in their study about the role of perceived benefits in
the formation of online shopping attitudes among women shoppers which was conducted
in India. They found out that perceived benefit (in terms of price benefit, convenience
benefit and product variety benefit) has a significantly positive effect on online shopping
frames of mind and there is a significant positive connection between online shopping
attitudes and online shopping intentions among ladies in India. Product variation was
observed to be the most significantly noted advantage for Indian ladies.

Al-Debei (2015) stated in their study about consumer attitudes towards online shopping
that it is developed with the existence of elements such as trust and perceived benefits.
Trust and perceived benefits are keyindicators of consumer attitudes towards online
shopping, as indicated by the outcomes. Further, the study also discovered that higher
levels of apparent web quality lead to a greater amount of trust in an online shopping site.
Perceived web quality was observed to be an immediate indicator of trust, and the
significant influencer of perceived quality.

Akroush, and Al-Debei (2015) explored an integrated model of factors affecting

consumer attitudes towards online shopping. They found out that website reputation and
website quality are triggered by perceived benefits. These are the core elements that
affect the consumer’s attitude towards online shopping. And they also discovered that 26
percent of variation in online shopping attitudes was directly integrated by perceived
benefit, trust, and perceived website reputation.

BIBLIOGRAPHY
Books:
Author's last name, first initial. (Publication year). Book title. Additional information.
City of publication: Publishing company.
Example:
Rowling, J.K. (2001). Harry Potter and the socerer's stone. London: Bloomsburg
Children's.
.
Articles/ Journals
Author's last name, first initial. (Publication year). Article title. Periodical title, volume
number(issue number if available), inclusive pages. 
Example:
Derwing, T. M., Rossiter, M. J., & Munro, M. J. (2002). Teaching native speakers to
listen to foreign-accented speech. Journal of Multilingual and Multicultural
Development, 23(4), 245-259.
.
Websites:
Author's name. (Year of publication). Title of article. , Retrieved month day, year, from
full URL
Example:
Kraizer, S. (2011). Preventing bullying. Retrieved from
http://safechild.org/categoryparents/preventing-bullying/.

Note: 1) Arrange in alphabetical order.

2) Google or any other search engines and Wikipedia are not included in
references.