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Time To End Breast Cancer

Time To End Breast Cancer

Date: 2021-10-21

To honour all of those touched by Breast Cancer, The Estee Lauder Companies has wrapped the Whale bone pier, in Umhlanga in pink. Breast Cancer does not have a single story, and it draws us all together.


The Estee Lauder Companies' Breast Cancer Campaign unites and inspires people globally in The Campaign's mission to create a breast cancer-free world. Founded in 1992 by the late Evelyn H. Lauder with the launch of the iconic Pink Ribbon, our call to help end Breast Cancer is more urgent today than ever.


'Our mission to create a breast cancer free world remains unwavering until no one loses their life to this disease and our call is more urgent than ever as breast cancer is now the most commonly diagnosed cancer worldwide.'


For every public feed on Instagram or Face book, during the month of October, featuring both hash tags #timetoendbreastcancer and #elcdonates together, Estee Lauder companies will donate $25 to the @bcrfcure up to $150 000